Created by US Hispanic ad agency Alma, this highly emotional commercial for AARP speaks to the inherent cultural responsibility of looking after one's elders in Latino culture, noting that although it is a privilege, it can also be a heavy load.
The moving commercial references this cultural responsibility in a spot that highlights how quickly the caregiver role can change hands from being cared for by a parent to caring for that parent later in life. The emotional PSA aims to inform the growing caregiver population, a demographic currently estimated to be 42.1 million people in the United States currently.
AARP, formerly the American Association of Retired Persons, is an organization providing resources and services to individuals over 50 and their caregivers.
Emotional Caregiver PSAs
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