USA Today is the latest brand to participate in Back to the Future Day, as it will bring to life the fake newspaper cover that was depicted in the film. In doing so, USA Today joins brands like Pepsi, Nike and Toyota in bringing fictionalized products from the iconic film to reality. The fake cover will wrap today's issue of the newspaper in a fun and recognizable pop culture reference.
USA today is promoting its Back to the Future Day covers with a full social media campaign that spans two days. Logos in digital and print have been altered to match the throwback futuristic fonts from the movies. The inside wrap of the cover will feature a fictional ad for 'Jaws 19,' which was also featured in Back to the Future II.