Category
Lifestyle
Assisted Choices
Trend cluster
Category
Instant
Aesthetic
Instagram-worthy lifestyles become more accessible.
3.8
Trend score
Trend
What is the Instant Aesthetic trend?
Instant Aesthetic: The idea that every Millennial's main priority is their personal brand is untrue, with the majority of the large group prioritizing other aspects of their lives. Still, shareability remains a priority to the group, creating a need for a more accesible like-worthy lifestyle. Kits and subscriptions that offer a 360-degree service achieve this by going beyond one product or service and implementing more insight into the development process.
Trend themes
Themes within the Instant Aesthetic trend
Three behaviours holding the trend together01
360-degree Service Kits & Subscriptions
Kits and subscriptions that offer a 360-degree service achieve shareability by going beyond one product or service and implementing more insight into the development process.
02
Niche Lifestyle Subscriptions
Millennials' appreciation for niche subscription services makes examples like curated candle, minimalist lifestyle, home decor, baking, and beauty bridal subscriptions all the more relevant for those looking to invest in purchases that truly reflect their personality.
03
Personalized Home Decor & Linen
Personalized home decor and linen subscription services like Linen Crate and Box of Chic are perfect for consumers who may not have the time or energy to go out and collect all the accessories needed to bring a space together.
Industry implications
What the Instant Aesthetic trend means for industry
Where the trend changes the playbookFor
Lifestyle Subscriptions
The lifestyle subscription industry is seeing explosive growth due to the appeal of personalized and niche products and services.
For
Home Decor
The home decor industry has benefited from the rise of personalized subscription services that provide customers with a curated selection of linen accessories and other pieces of home decor.
For
Baking Supplies
The baking industry is seeing disruption with the rise of baking subscription boxes that help close the gap between novice and master bakers and expand their repertoires.
Workshop question
How can your brand utilize elements of curation to appeal to this growing desire for an "Instagram Aesthetic"?
Trend signals
Trend signals for Instant Aesthetic
Trend score 3.8 out of 10, from popularity 49%, activity 58%, freshness 8%.
Popularity49%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Instant Aesthetic trend
6 featured examples from Jan 27, 2016 to Dec 14, 2017CategoryArt & Design
Home Decor Subscription Boxes
This Service Offers Home Accessories with a Coordinated Theme
Incorporating home decor subscription boxes in the interior design industry can expand client reach and create recurring revenue streams.
CategoryLifestyle
Curated Candle Subscriptions
These Monthly Wickbox Kits Will Appeal to Aromatherapy Fans
Potential for disruptive innovation in the home fragrance industry, by developing curated candle subscription services and incorporating organic and environmentally friendly mater…
CategoryFashion
Minimalist Lifestyle Subscriptions
The Minimalism & Co Sends Simplistic Themed Goods
Disruptive innovation opportunity: Reimagine subscription box models by incorporating gender-neutral and design-specific products, appealing to consumers seeking minimalist lifest…
CategoryLifestyle
Baking Subscription Boxes
'All Things Baked' Offers Monthly Boxes to Help People Bake
Disruptive Innovation Opportunity: Redefine the future of food subscription services by focusing solely on baking, catering to enthusiasts who seek new recipes, quality ingredient…
CategoryLifestyle
Beauty Bridal Subscription Boxes
Witwoobox Helps Brides Prepare for Their Big Day
Beauty brands have the opportunity to create curated bridal subscription boxes, incorporating high-end samples and exclusive wedding-themed products.
CategoryArt & Design
Room-Specific Subscription Boxes
These Monthly Deliveries Include Linen Accessories and Home Decor
The interior design industry can leverage personalized subscription services to offer curated home decor items that cater to customers' unique preferences.
