Burger King has applied for a license to serve fast food and beer at four of its UK locations. Burgers and beer are a seemingly obvious pairing, which will appeal to men of all ages as well as provide an easy increase in sales.
If allowed, the Burger King locations will serve the beer in plastic bottles all day, from 10 am to 11 pm, making beer with breakfast possible too.
This pairing of fast food and beer is gaining popularity, with a Taco Bell location in Chicago doing the same. Millennials will love the convenience of having both in the same place, while parents may not be as fond. Finally, the fast food chain will provide a cheaper and more laid-back alternative to alcohol-serving restaurants for consumers.