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Anti-Childhood Obesity Applications

The Kurbo Health System Helps Kids Combat Health Issues

— May 6, 2014 — Tech
The Kurbo Health smartphone application aims to make healthier choices and advice more accessible for children. Specifically targeted towards obesity among kids, the platform applies the time-honored "Traffic Light" diet which places food into "red," "yellow" and "green" categories. These color-coated divisions make the program simple to comprehend for younger age groups.

In addition to the shaded food groupings, Kurbo Health also incorporates games, weight challenges and coaching options. Central to each of these tools are their kid-friendly approach to weight loss, making the daunting process more approachable for elementary school students.

Coaches are also available at the touch of a button via Skype, phone or text. This way, users can work consistently with motivated trainers.
Trend Themes
1. Childhood Obesity Prevention - Developing more mobile apps that aid in combating childhood obesity is a disruptive innovation that presents opportunities for technological advancements in health.
2. Gamification in Health and Wellness - Incorporating gamification in health and wellness programs, such as weight challenges in the Kurbo Health System, can create a more engaging experience for users and drive better results.
3. Personalized Coaching in Health - Providing personalized coaching to users via technology, like Kurbo Health's Skype, phone, or text coaching options, is a disruptive innovation that can enhance the accessibility and impact of health services.
Industry Implications
1. Mobile App Development - The mobile app development industry has opportunities for growth in the development of child-friendly health and wellness apps targeting childhood obesity prevention.
2. Fitness and Wellness - The fitness and wellness industry can leverage gamification to create fun and engaging programs that motivate people to maintain a healthy lifestyle and prevent obesity.
3. Healthcare Technology - The development of personalized coaching services for health and wellness, such as Kurbo Health's remote coaching options, presents opportunities for innovation and growth in the healthcare technology industry.
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