Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Directed
Culinary
Consumers partake in workshops to up their personal culinary skills.
2.8
Trend score
Trend
What is the Self-Directed Culinary trend?
Self-Directed Culinary: As consumers look to learn more about what goes into our food, many are doing so by participating in workshops around the food or beverage of their choosing. In addition to highlighting the continued interest in the "slow food" movement, this progression demonstrates the ways in which consumers are expanding their knowledge on personal interests while mingling with other members of their community.
Trend themes
Themes within the Self-Directed Culinary trend
Three behaviours holding the trend together01
Hands-on Cooking Workshops
Consumers are seeking interactive workshops that allow them to learn new culinary skills while interacting and socializing with others.
02
Customized Cooking Classes
Cooking classes that allow attendees to personalize their dishes and learn about healthy ingredients will become more popular as consumers look to take control of their own health and nutrition.
03
Themed Cooking Classes
Classes that offer a unique or themed experience, such as a Harry Potter or Cinco de Mayo-inspired cooking class, are becoming increasingly popular as consumers look for interactive and memorable experiences.
Industry implications
What the Self-Directed Culinary trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can offer interactive cooking experiences to consumers as a way to enhance their brand and create memorable experiences.
For
Education
Education professionals can tap into the popularity of cooking workshops by offering culinary classes as a way to engage learners while teaching them valuable skills.
For
Fitness and Health
Cooking workshops that focus on healthy and nutritional ingredients can be marketed as a way for fitness and health professionals to teach their clients healthy eating habits and encourage a healthy lifestyle.
Workshop question
What's a fresh way to engage and educate your consumers about your brand (products or services)? Consider things like workshops or online tutorials.
Trend signals
Trend signals for Self-Directed Culinary
Trend score 2.8 out of 10, from popularity 37%, activity 40%, freshness 8%.
Popularity37%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Self-Directed Culinary trend
5 featured examples from Oct 28, 2015 to Aug 23, 2016CategoryLifestyle
Nutritional Bar Workshops
The CLIF Bar 'Build-a-Bar' Seminar Offers Energy Bar Personalization
The food and beverage industry can capitalize on the trend towards personalized food and healthy snacking by offering customizable products with a focus on nutritional value.
CategoryLifestyle
Mother's Day Cooking Classes
This Event Teaches Moms and Their Children How to Make Brunch
Culinary schools and businesses can utilize interactive cooking classes to reach out to families
CategoryLifestyle
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
Companies in the alcohol industry can offer interactive workshops that educate customers on their products and allow for customization.
CategoryLifestyle
Fiesta-Themed Cooking Demonstrations
This Cooking Class Helps Consumers Celebrate Cinco De Mayo
Disruptive innovation opportunity: Develop AI-powered cooking assistants that guide users through step-by-step recipes and provide personalized feedback to improve culinary skills…
CategoryLife-Stages
Wizardly Cooking Classes
Southern Season is Running Classes on Cooking Harry Potter Recipes
Businesses in the culinary industry can capitalize on the trend of themed menus and experiential cooking classes to generate interest in their services.
