Warner Bros Studio Tour has recently expanded and it now included the original Hogwarts Express from the beloved Harry Potter series. The iconic train will live in a replica of the station platform, which comes complete with the Platform 9 ¾ sign. People won't have to jump through a brick wall to access it. Although that's half the charm.
Although the Hogwarts Express won't be leaving the station any time soon -- at least not until Warner Bros. creates a track to Hogwarts itself -- it does let people board. Once inside, fans will be treated to movie props, train seats and interactive windows. Found in London, England, the Hogwarts Express will make a visit to the studio even more worth it, even for those who are not die-hard fans.
Key Themes Behind This Trend
- Fantasy Tourism
- The addition of the original Hogwarts Express to a studio tour showcases the disruptive innovation opportunity for tourism experiences with a fantasy element.
- Interactive Movie Memorabilia
- Incorporating interactive elements with authentic movie props creates opportunities for a new market in movie-related merchandise experiences.
- Replica Experiences
- The creation of a replica of a fictional train station platform demonstrates the potential for replica experiences of fictional worlds and their iconic landmarks.
Where This Applies
- Entertainment Tourism
- The integration of a fictional train into a tour for movie fans shows the potential for entertainment-based tourism experiences.
- Movie Memorabilia Retail
- The combination of authentic props with interactive displays suggests a new market for movie memorabilia retail experiences.
- Themed Attractions
- The creation of an immersive replica train station platform highlights opportunities for themed attractions and experiences based on fictional worlds.
