In order to make it even easier to enjoy the athletic nutrition and convenience that CLIF Bar products provide, the company introduced CLIF Minis as a smaller alternative to its full-sized energy bars.
Just like the original bars, these ones are made with organic rolled oats and are packed with a variety of vitamins and minerals to support a range of activities. Flavors available include Mini Chocolate Chip, Mini Crunchy Peanut Butter, Mini Chocolate Brownie, as well as Mini White Chocolate Macadamia Nut.
Today, most consumers prefer to spend their time planning activities versus structuring their days around mealtime, which makes on-the-go options like these ones ideal for quickly filling up between daily meals or fueling up during an adventure.
Key Themes Behind This Trend
- Convenient Nutrition
- Opportunity for disruptive innovation in creating even more convenient and portable nutrition options for on-the-go consumers.
- Miniaturization
- Opportunity for disruptive innovation in miniaturizing various food and beverage products to provide convenient and portion-controlled options for consumers.
- Health Conscious Snacking
- Opportunity for disruptive innovation in developing healthier snack options that are both convenient and satisfying for health-conscious consumers.
Where This Applies
- Food Manufacturing
- Opportunity for disruptive innovation in the food manufacturing industry to create miniaturized versions of popular food products that cater to the on-the-go lifestyle.
- Fitness and Outdoor Recreation
- Opportunity for disruptive innovation in the fitness and outdoor recreation industry by offering compact and nutritionally dense snacks to fuel active individuals during their adventures.
- Healthy Snack Market
- Opportunity for disruptive innovation in the healthy snack market by introducing new miniaturized snack options that meet the demands of health-conscious consumers.
