CLIF® Bar and Company, known for its nutritious snack bars loved by hikers, has released a new product at major drugstores, grocery, convenience, and natural retailers across Canada— CLIF® Thins. Significantly thinner than the brand's flagship product, CLIF® Thins are made with plant-based ingredients and "perfectly portioned [as a] snack-time pick-me-up."
Each pack of CLIF® Thins contains two units. Featuring organic rolled oats of Canadian origin, the nutritious snack bars are available in Chocolate Chip and White Chocolate Macadamia Nut Natural flavours. Each serving boasts 100 to 110 calories and five grams of sugar.
The market for health-focused nutritious snack bars continues to be on the rise as consumer demand for healthy on-the-go food intensifies and brands remain competitive.
Image Credit: CLIF®
Why This Trend Is Growing
- Plant-based Snacks
- Opportunity to develop and market plant-based snack bars with innovative ingredients that cater to the health-conscious consumer.
- Portion-controlled Snacking
- Opportunity to develop and market nutritious snack bars with portion-controlled sizes for on-the-go consumption.
- Natural Flavour Profiles
- Opportunity to develop and market snack bars with unique, natural flavour profiles using locally-sourced ingredients.
Industries Being Reshaped
- Health Food Industry
- Opportunity to innovate within the growing health food industry, developing nutritious snack bars with unique flavour profiles and ingredients.
- Convenience Store Industry
- Opportunity for the convenience store industry to offer a wider selection of healthy snack bars that appeal to the increasing demand for healthier on-the-go food options.
- Grocery Industry
- Opportunity for the grocery industry to invest in developing their own line of nutritious snack bars with unique flavour profiles and ingredients, catering to the health-conscious consumer.
