With protein bars being mainly targeted towards adults living on-the-go and athletic lifestyles, Clif Bar has introduced a kid-friendly version called the Clif Kid ZBAR Fruit & Veggie that supports the functional growth of small bodies with fruit and veggie bars suited to their lifestyles. The bars are designed and targeted specifically to growing children with a mix of minerals, vitamins, fruits and green powders to help ensure kids are having the appropriate servings.
The Clif Kid ZBAR Fruit & Veggie is specially made to include both fruits and vegetables in powdered and concentrated forms, along with whole grain oats to provide energy, healthy nutrients and a small protein intake. The reduced amount of protein coupled with high produce-based ingredients is tailored specifically to the recommended intake for children.
What's Driving This Trend
- Functional Growth
- Disruptive innovation opportunity: Create more products tailored to the functional growth of children with a mix of minerals, vitamins, fruits, and vegetables.
- Produce-based Ingredients
- Disruptive innovation opportunity: Develop new food and beverage products that utilize high amounts of produce-based ingredients to cater to the health-conscious market.
- Kid-friendly Protein Bars
- Disruptive innovation opportunity: Design protein bars specifically made for kids, using reduced amounts of protein and incorporating fruit and vegetable flavors to appeal to younger taste buds.
Who This Affects Most
- Health Food
- Disruptive innovation opportunity: Introduce new health food products focused on incorporating fruits, vegetables, and whole grains to cater to consumers seeking nutritious and convenient options.
- Children's Nutrition
- Disruptive innovation opportunity: Develop innovative children's nutrition products that provide the recommended intake of minerals, vitamins, fruits, and vegetables in a fun and appealing way.
- Functional Snacks
- Disruptive innovation opportunity: Create functional snacks that support the growth and development of children through the inclusion of functional ingredients like minerals, vitamins, fruits, and vegetables.
