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Organic Trail Mix Bars

The CLIF Trail Mix Bars Offer a Gluten-Free Source of Protein

— August 18, 2016 — Lifestyle
For consumers with gluten-free diets seeing a healthy protein bar to carry them through between meals, the Clif Organic Trail Mix Bar provides delicious, tasty and fibre-rich bar that is ideal for enjoying on-the-go before and after activities.

The Organic Trail Mix Bars are an amalgamation of nuts, seeds and fruits to provide a snack that is both savory and sweet -- as well as filling. The bars contain fully organic ingredients that are simple, natural and unprocessed including almonds, dark chocolates, soybeans, rice crisps and more bound together using a tapioca syrup. The ingredients provide a natural dose of fibre and carbohydrates to keep the body fuelled and energize without using gluten-based products. The flavors range from sweet and savory offering combinations such as dark chocolate sea salt and cherry almond.
Trend Themes
1. Gluten-free Protein Bars - Opportunity to create innovative, gluten-free protein bars that cater to consumers with dietary restrictions.
2. Organic Snack Bars - Opportunity to develop organic snack bars made from natural, unprocessed ingredients for health-conscious consumers.
3. On-the-go Nutrition - Opportunity to create convenient, portable nutrition options for consumers who need a quick and healthy snack.
Industry Implications
1. Health Food - Disruptive innovation opportunity in the health food industry to create nutritious and flavorful snack options.
2. Gluten-free Products - Disruptive innovation opportunity in the gluten-free product industry to develop protein bars that are gluten-free and delicious.
3. Sports Nutrition - Disruptive innovation opportunity in the sports nutrition industry to create protein bars with natural ingredients for pre and post-workout fueling.
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