Active Fruit Leathers

The Clif Kid ZFRUIT Provide a Sweetened Serving of Vegetables For Kids

It can be a challenge to ensure children receive the proper recommended dosage of vegetables they need to maintain a daily healthy diet, which is why Clif Bar has introduced the Clif Kid ZFRUIT leathers that offer a sweet taste and all-natural ingredients. The sweet flavor helps to ensure the added vegetables, vitamins and minerals taste enjoyable to picky children.

The ZFRUIT leather bars are made using dried fruits and fruit concentrate sourced from natural ingredients. The bars are gluten-free and sweetened naturally without chemical additives or artificial flavors. The natural taste provides a sweetness that kids enjoy, without the use of harmful ingredients or synthetic sugars. The bars also include vitamin C and iron to help maintain healthy body function.

Healthy Kid Snacks
Creating snacks that are both healthy and appealing to children, such as Clif Kid ZFRUIT leathers, presents a disruptive innovation opportunity in the snack industry.
Natural Sweeteners
The use of natural sweeteners and fruit concentrates, as seen in Clif Kid ZFRUIT leathers, offers a disruptive innovation opportunity for companies looking to provide healthier alternatives to artificial sweeteners.
Veggie-based Products
The inclusion of vegetables in kid-friendly products, like Clif Kid ZFRUIT leathers, presents a disruptive innovation opportunity for companies seeking to increase vegetable consumption in children's diets.

Sectors Adopting This

Childhood Nutrition
The Clif Kid ZFRUIT leathers are a fit for the childhood nutrition industry, offering a healthy and appealing snack option for children.
Snack Market
The introduction of Clif Kid ZFRUIT leathers represents a disruptive innovation opportunity in the snack market by providing a healthier alternative to traditional sugary snacks.
Organic Food
Clif Kid ZFRUIT leathers cater to the organic food industry, offering an all-natural, gluten-free snack for kids that is free from chemical additives and artificial flavors.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 26%
Activity 10%
Freshness 8%

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