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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Anti-Artisan

Vibrant craft beer packaging starkly contrasts with vintage-inspired aesthetics

Implications - The emergence of craft products of all kinds has led to the popularization of a subdued, artisan-inspired aesthetic when it comes to packaging. This has been especially true of craft alcohol products, leading to a divergent approach from brands, who have adopted vibrant color schemes and cartoonish designs in order to stand out.
Workshop Question - What would a more subdued version of your product or service look like? What about a more maximalist version?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
154,019 Total Clicks
Date Range:
May 16 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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