Anti-Artisan

Vibrant craft beer packaging starkly contrasts with vintage-inspired aesthetics

Implications - The emergence of craft products of all kinds has led to the popularization of a subdued, artisan-inspired aesthetic when it comes to packaging. This has been especially true of craft alcohol products, leading to a divergent approach from brands, who have adopted vibrant color schemes and cartoonish designs in order to stand out.
SCORE 6.2
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119,956 Total Clicks
May 16 - Sep 16
This Year and Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Stackable Character Cans - Noble Rey Brewery's Canned Drinks Feature Quirky Figures
SCORE 6.7
This Year and Warm 1,179 Clicks Pub: Jul 30, 16
Stackable Character Cans
Noble Rey Brewery's Canned Drinks Feature Quirky Figures
Most canned drinks include a small lip that allows the containers to be conveniently stacked atop one another, but few packaging designs take advantage of this feature for anything other than... [More]
Storytelling Brew Branding - Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
SCORE 7
This Year and Warm 4,757 Clicks Pub: Aug 2, 16
Storytelling Brew Branding
Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
Creating cartoon beer labels was a sure way for the Electric Bear Brewing Company to stand out amidst an increasingly competitive world of craft beer. Featuring a suite of stickers that come in a... [More]
Saturated Seasonal Beers - This Beers Come in Vibrant Patterns That Reflect Their Purpose
SCORE 5.4
This Year and Warm 609 Clicks Pub: Aug 23, 16
Saturated Seasonal Beers
This Beers Come in Vibrant Patterns That Reflect Their Purpose
Austin Beerworks is releasing three limited-edition seasonal beers that are sure to be popular among craft beer aficionados. The beers come in three different flavors and three different cans that... [More]
Small Batch Beer Packaging - The Swansea Brew Club Packaging Matches the Quality Ingredients
SCORE 5
Average 1,561 Clicks Pub: May 20, 16
Small Batch Beer Packaging
The Swansea Brew Club Packaging Matches the Quality Ingredients
The popularity of craft beer is palpable in various cities around the world with brands like the Swansea Brew Club taking it into account with packaging to match the handcrafted nature. Designed by... [More]
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