Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ritual-Centric
Packaging
Alcohol packaging is designed to align with specific drinking rituals.
3.7
Trend score
Trend
What is the Ritual-Centric Packaging trend?
Ritual-Centric Packaging: Encouraging consumers to associate particular products with specific rituals, alcohol brands are adopting packaging designs that enhance activities. Whether tying the product to a television program or event, this specialized approach to branding helps alcohol brands stand out on the shelf.
Trend themes
Themes within the Ritual-Centric Packaging trend
Three behaviours holding the trend together01
Ritual-Centric Packaging
More alcohol brands are adopting packaging designs that enhance activities, tied to specific rituals, which creates opportunities for packaging designers to explore innovative designs to better connect with customers.
02
Fantasy and Video Game-Inspired Beers
Collaboration between brewers and entertainment brands can create a unique line of beers inspired by pop culture and target a particular audience, opening doors to more creative concepts for both industries.
03
Creative and Edible Packaging
Innovative designs in alcohol packaging can include using edible materials to create a unique tasting experience, or designing packaging that recreates the aesthetics of cocktails or fast food meals to enhance the overall customer experience.
Industry implications
What the Ritual-Centric Packaging trend means for industry
Where the trend changes the playbookFor
Alcohol
More innovative packaging designs in the alcohol industry, including ritual-centric and pop culture-inspired packaging, can better connect with customers and appeal to a wide range of demographics.
For
Entertainment
Collaborations with beverage companies can create unique limited-edition collections to promote a particular movie or TV show, providing fans with a new way to experience their favorite entertainment brand.
For
Packaging Design
Creating innovative packaging designs using unconventional, edible materials or eye-catching replicas of cocktails and fast food can create an impactful experience for customers, resulting in a more memorable and satisfying purchase.
Workshop question
How could your brand utilize your packaging to create a ritual-based format in order to engage the consumer as they open your product?
Trend signals
Trend signals for Ritual-Centric Packaging
Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%.
Popularity54%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Ritual-Centric Packaging trend
6 featured examples from Dec 21, 2015 to Nov 21, 2016CategoryLifestyle
Fast Food Wine Kits
This Creatively Packaged Wine Looks Like a Perfect Meal for Adults
Fast food restaurants can incorporate adult fast food options onto their menus, appealing to busy consumers who want to grab a snack and drink without having to go to a bar or res…
CategoryLifestyle
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
Companies in the alcohol industry can create packaging that is more engaging to consumers and can make their products stand out on the shelves.
CategoryPop Culture
Fantasy Show Craft Beers
The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
Craft breweries can capitalize on the growing demand for themed beers and collaborations with entertainment companies.
CategoryLifestyle
Edible Cocktail Sets
The Choc on Choc Gin and Tonic Kit is Made Entirely From Chocolate
The food and beverage industry can leverage the trend of edible cocktail sets to create innovative and visually captivating products for consumers.
CategoryTech
Shooter Game-Inspired Beers
Australia's Black Hops Brewing Created a Beer Inspired by Call of Duty
Craft breweries can capitalize on the popularity of video games by creating gaming-inspired beers and driving demand with unique, limited edition releases.
CategoryLifestyle
Word Game-Inspired Beers
Narragansett Beer and Bananagrams Created a Flavorful 'Hi Neighbor' Beer
The collaboration between Narragansett Beer and Bananagrams highlights opportunities for innovation and differentiation within the craft beer industry.
