Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
Amelia Roblin — February 11, 2013 — Marketing
References: butcherandbutcher.co.nz & lovelypackage
There isn't really a recognizable standard in terms of iced coffee containers, yet it's quite fresh to see Eighthirty Coffee packaging take the form that it does. The stubby tinted bottles have a slightly medicinal look about them, being reminiscent of flasks of syrup that are intended to cure illnesses.
The design by Butcher & Butcher Ltd. certainly makes the ready-made product much more iconic, and with its clean and text-based labeling, consumers are likely to want to reuse the vessels. The sacks of ground coffee beans, the takeout coffee cups and the website branding were also given an overhaul. Eighthirty Coffee packaging exhibits character with its cartoony illustrations on the backs of the plain white pouches for an overall eclectic look with aesthetic flavor.
The design by Butcher & Butcher Ltd. certainly makes the ready-made product much more iconic, and with its clean and text-based labeling, consumers are likely to want to reuse the vessels. The sacks of ground coffee beans, the takeout coffee cups and the website branding were also given an overhaul. Eighthirty Coffee packaging exhibits character with its cartoony illustrations on the backs of the plain white pouches for an overall eclectic look with aesthetic flavor.
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