From Summer Java Brews to Bluntly Branded Coffee
Farida Helmy — June 23, 2014 — Art & Design
If you're a new coffee shop or coffee bean label looking for an eclectic coffee branding identity for your delicious brews, keep one thing in mind: the visual identity of your brand is bound to make or break you.
Coffee lovers are like whisky lovers; their java is more than just a morning routine, it's a connection to something they love to have on a daily basis. One thing you'll notice about coffee connoisseurs is that what they drink their choice of brew in -- and the packaging it comes in -- is almost as important as their favorite roast. So don't shy way from simple and eclectic coffee branding solutions by going for traditional, mainstream or over-the-top looks thinking that it would bear the best results or draw consumers to the brand -- unfortunately, most times that is not the case.
Subtle, novel and quirky solutions have always proved to be more successful, so be bold and go wild with creative ideas.
Coffee lovers are like whisky lovers; their java is more than just a morning routine, it's a connection to something they love to have on a daily basis. One thing you'll notice about coffee connoisseurs is that what they drink their choice of brew in -- and the packaging it comes in -- is almost as important as their favorite roast. So don't shy way from simple and eclectic coffee branding solutions by going for traditional, mainstream or over-the-top looks thinking that it would bear the best results or draw consumers to the brand -- unfortunately, most times that is not the case.
Subtle, novel and quirky solutions have always proved to be more successful, so be bold and go wild with creative ideas.
4.9
Score
Popularity
Activity
Freshness
