It's hard not to fall in love with Grounds & Hounds Coffee Co. when you taste its delicious coffee. After savoring the first few sips, you then find out via the packaging that not only is its coffee amazing, but its motto is “Every Pound Saves a Hound.” If you're not swooning, you have no heart!
If you're a coffee and dog lover -- which let's face it, go together -- make sure you try Grounds & Hounds Coffee Co.'s Papers & Slippers and Morning Walk roasts -- maybe even pick one as your constant coffee of choice and save some pooches from the pound with every cup of morning java.
The California-based company was created when owner Jordan Karcher adopted a brown and white dalmatian puppy in a Santa Monica dog rescue.
Key Themes Behind This Trend
- Canine-saving Coffee
- Grounds & Hounds Coffee Co. has created a new trend of promoting dog rescue with every pound of coffee sold.
- Socially Responsible Products
- Grounds & Hounds Coffee Co.'s ethical and socially responsible business model has opened doors for new trends of companies that give back to society.
- Pets as Partners
- The trend of pets as partners in business is growing with companies like Grounds & Hounds Coffee Co. using pet themes in marketing their products.
Where This Applies
- Coffee Industry
- Grounds & Hounds Coffee Co.'s use of socially responsible business practices is an opportunity for transformation in the coffee industry.
- Pet Industry
- Grounds & Hounds Coffee Co.'s business model shows how the merger of different industries such as coffee and pet can have a positive impact on a larger scale.
- Social Entrepreneurship
- Grounds & Hounds Coffee Co.'s success as a social enterprise has encouraged entrepreneurs to create for-profit businesses with a focus on social responsibility and community impact.
