Cold brew coffee has become the new whiskey. Have it on the rocks like you would a single malt or mix it with something to break the taste like you would a strong-flavored scotch. Whatever you do, make sure you try the new Sandows Cold Brew Coffee -- in whichever way you like -- and thank us after the summer is over.
The London-based Sandows brand takes after a Victorian dude by the same name -- not only did they take the vintage looking elements from their muse, but the characteristics as well: rigorous testing to create the perfect taste.
And of course, there’s the packaging and branding. The stunning overall look of the bottle combined with the fact that this is a fuel most of us need every morning already makes the Sandows Cold Brew Coffee a winner.
What's Driving This Trend
- Cold Brew Coffee Craze
- There is a growing demand for artisanal cold brew coffee that can compete with traditional hot coffee and other luxury beverage products like whiskey.
- Upscale Food and Beverage Pairing
- Cold brew coffee is being positioned as a high-end product that can be savored like a high-quality scotch and savored alongside fine foods and snacks.
- Premium Coffee Subscription Services
- With increased demand for premium and specialty coffee, there is an opportunity for subscription services that deliver unique blends and flavors right to the consumer's door.
Who This Affects Most
- Coffee and Beverage Industry
- Established coffee companies can take advantage of the cold brew coffee trend by innovating their brewing processes and creating premium blends, thereby expanding their target market.
- Packaging Industry
- Companies specializing in unique and high-end packaging can look at the Sandows brand for inspiration and create packaging designs that cater to premium and luxury markets.
- E-commerce and Subscription Industry
- With the rise in demand for specialty coffee and subscription-based services, e-commerce platforms can develop innovative digital solutions to meet the needs of consumers looking for premium and unique coffee experiences.
