The varieties of Coffee Cake coffee come from all over the world and in order to truly capture the essence of each, the Poland-based Blik FX agency developed packaging inspired by animals of Wonderland.
Although the animals used to personify each type of coffee are not characters we've seen before, it's easy enough to tell that they're from the world of Wonderland when there's a few key elements like a checkered floor, chess pieces, playing card shapes, vivid colors and a dash of whimsy. The colorful Coffee Cake characters include the Brazilian Owl, Peruvian Flamingo, an Ethiopian Fox and the Indonesian Frog, all of which are outfitted with fun accessories like eyepieces, waistcoats, top hats and bow ties. With a bold color scheme and characters that take on the traits of each brew, you just have to do a little imagining to begin to taste the flavors in your mind.
Key Themes Behind This Trend
- Animal-inspired Packaging
- Opportunity to develop unique packaging designs that incorporate whimsical animal characters to create a captivating brand image.
- Creative Branding
- Potential to use vibrant colors, playful elements, and imaginative characters to create memorable and appealing branding for products.
- Visual Representation of Flavors
- Chance to visually represent different coffee flavors through the use of animal characters, accessories, and color schemes.
Where This Applies
- Coffee and Tea Industry
- Potential for coffee and tea companies to adopt unique and creative packaging strategies inspired by whimsical characters to stand out in the market.
- Packaging and Branding Industry
- Opportunity for packaging and branding agencies to offer innovative and visually appealing design solutions that incorporate animal-inspired elements.
- Food and Beverage Industry
- Possibility for food and beverage companies to explore creative branding approaches that go beyond traditional visuals and create a sense of imagination and storytelling.
