Popular French-Asian bakery café chain TOUS les JOURS has just unveiled its 'Christmas Wonderland' lineup, which features 20 festive holiday cakes.
The new Christmas Wonderland was developed in collaboration with Circus Boy Band, which is a popular Korean design studio known for its charming illustrations. In total, there are 20 new cakes to choose from and each features holiday-themed Circus Boy Band illustrations, including Rudolph the Red-Nosed Reindeer and Santa Claus. Some of the standout offerings include the Jolly Santa, which is a hipster Santa cake with hazelnut cream, the berry compote-filled Berry Merry Christmas cake, and the Sweet Potato Mousse cake. As TOUS les JOURS Marketing Manager Sue Han puts it, "The weather outside may be frightful, but inside every TOUS les JOURS bakery it’s so delightful this season, as we have transformed our stores into Christmas Wonderlands with the launch of our latest collection."
Image Credit: TOUS les JOURS
What Makes This Trend Stand Out
- Festive Holiday Cakes
- Opportunity for bakeries and cake shops to collaborate with artists and designers to create unique holiday-themed cakes with artistic illustrations.
- Illustration-based Bakery Offerings
- Opportunity for bakeries to introduce more visually appealing offerings using illustrations and collaborate with designers/artists for various occasions.
- Hipster-style Holiday Treats
- Opportunity for bakeries to create fun and unique themed treats, like the hazelnut-cream filled hipster Santa cake, to appeal to younger/fun-seeking audiences.
Sectors Adopting This
- Bakery
- The bakery industry can offer artistic and unique holiday-themed offerings, collaborating with artists and designers to attract customers.
- Food and Beverage
- Opportunity for the food and beverage industry to introduce more visually appealing and show-stopping treats during special occasions and holidays.
- Design
- Designers and artists can collaborate with bakery/cafe chains for special edition holiday-themed offerings to showcase their creativity and artistic talents.
