The popular French-Asian bakery café concept, TOUS les JOURS, just debuted its Love, Sweet Love collection ahead of Valentine's Day 2022.
Available from more than 70 TOUS les JOURS locations across the U.S., the new Love, Sweet Love collection consists of 12 new limited-edition items that are perfect for giving (or receiving). Standouts from the romantic dessert collection include the ‘Mint Chocolate Cookies’ Buttercream Cake, which is a six-inch chocolate sponge cake covered in bright green mint chocolate cookies buttercream frosting. Another hit is the Valentine’s Cloud Cake, which starts with TOUS les JOURS signature seven-inch cloud cake, and then covers it in fresh berries arranged in a sweet Valentine's Day design.
As Marketing Manager for TOUS les JOURS, Brian Nam says, "While there’s always a reason to treat yourself, Valentine’s Day is a time-honored occasion to share the love, and our very special ‘Love, Sweet Love’ collection is inspired by all things that make our hearts skip a beat.”
Image Credit: TOUS les JOURS
What Makes This Trend Stand Out
- Limited-edition Dessert Collections
- The popularity of special, limited-edition dessert lineups provides an opportunity for bakeries to increase sales and attract customers with unique, time-limited products.
- Valentine's Day-themed Desserts
- The success of romantic, themed desserts released around Valentine's Day demonstrates the potential for bakeries to capitalize on seasonal events with appropriately themed products.
- French-asian Bakery Cafes
- The rise of French-Asian bakery cafes like TOUS les JOURS highlights the possibilities for fusion cuisine and new cultural experiences in the food industry.
Sectors Adopting This
- Bakery
- Bakeries can take advantage of the limited-time dessert trend by frequently releasing new, special products to attract customers and increase sales.
- Food and Beverage
- Valentine's Day and other seasonal events can be leveraged by food and beverage industry professionals to introduce new products and campaigns.
- Culinary Tourism
- French-Asian bakeries like TOUS les JOURS can inspire others in the food industry to experiment with cultural fusion and novel dining experiences to attract tourists and customers.
