What is the trend of youthful espresso packaging?

Creating espresso packaging designs with a youthful and bold aesthetic to attract younger consumers.

What is the trend of breaking stereotypes in coffee branding?

Challenging traditional perceptions of coffee consumption by creating packaging that appeals to a wider demographic.

What is the trend of expressing carefree lifestyle through design?

Using packaging design to evoke a sense of ease and laid-back lifestyle associated with coffee consumption.

What are the implications for the packaging design industry?

Exploring innovative designs that can transform the image and appeal of products like coffee through branding.

What are the implications for the coffee and beverages industry?

Finding new ways to target and engage with younger consumers through branding and product offerings.

What are the implications for the consumer goods industry?

Examining how a shift in packaging design can disrupt traditional perceptions and drive consumer interest in different age groups.

Bodacious Coffee Bean Branding : bach espresso

Bodacious Coffee Bean Branding

Vibrant Summer Packaging Designs Image 1

Bach Espresso Packaging Has a Simplistically Youthful Design Scheme

Michael Hemsworth — March 20, 2013 — Lifestyle

References: coatsdesign.co.nz & thedieline

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Espresso is often associated with older generations, but Bach Espresso takes a more youthful approach to packaging that is likely to draw in a younger generation. Featuring bold colors and laid-back illustrations, the packaging is designed by the Coats Design company in New Zealand and totally exudes the carefree lifestyle that natives to the island express.

When I think of espresso, images of mature individuals sipping the stuff on patios and in the company of friends is what comes to mind. It's interesting -- and refreshing -- to see a a brand like Bach Espresso that is attempting to break down that perceived notion and help make the dark beverage more appealing to younger consumers looking for a caffeine fix.

Trend Themes

Youthful Espresso Packaging — Creating espresso packaging designs with a youthful and bold aesthetic to attract younger consumers.
Breaking Stereotypes in Coffee Branding — Challenging traditional perceptions of coffee consumption by creating packaging that appeals to a wider demographic.
Expressing Carefree Lifestyle Through Design — Using packaging design to evoke a sense of ease and laid-back lifestyle associated with coffee consumption.

Industry Implications

Packaging Design — Exploring innovative designs that can transform the image and appeal of products like coffee through branding.
Coffee and Beverages — Finding new ways to target and engage with younger consumers through branding and product offerings.
Consumer Goods — Examining how a shift in packaging design can disrupt traditional perceptions and drive consumer interest in different age groups.

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