With hot summer days quickly approaching, make sure you stock up on the new flavored ice coffee High Brew Coffee series for a delicious start to your day -- or something to perk you up on a humid afternoon.
Perfect for the days you need a refreshing pick-me-up at school, the office or even at home, the High Brew Coffee line has an array of yummy brews for whichever mood you're in. Coming from Austin, Texas -- where temperatures soar way up high -- the flavored ice coffee range is both impressive for its visually aesthetic branding and packaging, and for itsscrumptious flavors like Salted Caramel, Double Chocolate Mocha and Mexican Vanilla. What makes High Brew Coffee even cooler is that they only use 100% fair-trade Arabica beans and each can has only 60 calories each!
Key Themes Behind This Trend
- Flavored Ice Coffee Craze
- As demand for flavored ice coffee rises, there is an opportunity for new entrants to create unique and visually aesthetic branding and packaging for their products.
- Low-calorie Beverage Revolution
- There is a growing demand for low-calorie beverages like High Brew Coffee's line, which presents an opportunity for companies to create more delicious, low-calorie options.
- Fair-trade Focus
- The emphasis on incorporating ethical practices, like using 100% fair-trade Arabica beans, can attract consumers and lead to branding differentiation.
Where This Applies
- Beverage Industry
- In the beverage industry, companies can take advantage of the popularity of flavored ice coffee and create their own unique products for consumers.
- Packaging Industry
- As brands emphasize the visual aesthetic of their packaging, there is an opportunity for companies in the packaging industry to offer unique, visually appealing options for products like flavored ice coffee.
- Fair-trade Industry
- As more consumers pay attention to ethical practices, companies in the fair-trade industry can provide more options for fair-trade Arabica beans, and promote their use in products like High Brew Coffee's ice coffee line.
