Founder Duane Sorensen of Stumptown Coffee Roasters got bored of the coffee bags packaging. After almost a decade of stickered labels, it was decided that there needed to be a new way of branding the beans.
The new design has an added slit in the front containing an informational card about growers, farms, flavors and more. These color-coded cards reveal different regions, descriptions and certifications. The new Stumptown Coffee Roasters packaging is certainly a nifty, new way to market caffeine creatively.
Key Themes Behind This Trend
- Creative Packaging
- Opportunity for brands to innovate and differentiate through unique packaging designs.
- Transparent Information
- Trend towards providing consumers with detailed information about product origins and certifications.
- Interactive Branding
- Utilizing interactive elements on packaging to engage consumers and tell a brand story.
Where This Applies
- Coffee
- Coffee brands can leverage creative packaging to stand out in a competitive market.
- Food and Beverage
- Brands in the food and beverage industry can adopt transparent information on packaging to build trust with consumers.
- Design and Marketing
- Demand for interactive branding in packaging creates opportunities for design and marketing agencies to offer innovative solutions.
