Founder Duane Sorensen of Stumptown Coffee Roasters got bored of the coffee bags packaging. After almost a decade of stickered labels, it was decided that there needed to be a new way of branding the beans.
The new design has an added slit in the front containing an informational card about growers, farms, flavors and more. These color-coded cards reveal different regions, descriptions and certifications. The new Stumptown Coffee Roasters packaging is certainly a nifty, new way to market caffeine creatively.
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