Stumptown Coffee Roasters Puts a Pocket in its Packaging

 - Feb 24, 2011
References: omfgco & lovelypackage
Founder Duane Sorensen of Stumptown Coffee Roasters got bored of the coffee bags packaging. After almost a decade of stickered labels, it was decided that there needed to be a new way of branding the beans.

The new design has an added slit in the front containing an informational card about growers, farms, flavors and more. These color-coded cards reveal different regions, descriptions and certifications. The new Stumptown Coffee Roasters packaging is certainly a nifty, new way to market caffeine creatively.