'BOx' is a brand of unique bottle openers that allows you to share your drinks with your friends, not literally though. The smart bottle openers give consumers an easy way to let their friends know where the party is, sending alerts to a chosen group and allowing them to chat through the app.
These unique bottle openers also have a 'BOx leaderboard' to keep track of all the beers you crack open, even offering rewards once you've used the product for a certain number of times. While this is useful for playfully competitive friends and proud beer consumers, the tracker can alternatively aid in monitoring of your drinking if you have goals of cutting it back. With beer drinking being a social activity, BOx seeks to enhance the culture of communication among friends.