In an effort to bring a new level of engagement to the arena experience, DODOCase teamed up with Budweiser to create exclusive Cleveland Cavaliers VR headsets. Not only did the new headsets give fans a unique way to enjoy the game, but they also doubled as beer holders when not in use.
The Cleveland Cavaliers VR headsets were distributed to 750 lucky sports fans during a playoff game against the Atlanta Hawks. The headset itself was designed by DODOCase, which uses collapsible technology to create a lightweight and inexpensive VR viewer. The headsets worked in conjunction with an accompanying app that allowed fans to view the National Anthem performance, the Cavaliers' locker room, the practice facilities and the player introductions. When not in use, the headset also doubled as a beer holder for keeping cold cans of Budwiser in place.
The experience marks the first time the NBA has brought VR technology into the arena, thereby setting a new precedent for the future of the live game experience.
What's Driving This Trend
- VR Arena Experience
- Using virtual reality technology to enhance the live sports experience with interactive features
- Multi-functional Wearable Tech
- Creating wearable technology that serves more than one function, such as beer holders in VR headsets
- Collapsible VR Technology
- Developing lightweight and inexpensive VR viewers that are collapsible for easy mobility
Who This Affects Most
- Sports and Entertainment
- Incorporating virtual reality technology into live events to enhance audience engagement
- Beverage and Alcohol
- Partnering with technology companies to create innovative beverage holders for a more immersive experience
- Wearable Tech
- Developing and marketing wearable technology that integrates multiple features for added convenience
