Category
Lifestyle
Assisted Choices
Trend cluster
Category
Re-Purposed
Beverage
Beverage brands turn to re-purposed ingredients for heightened sustainability.
4.7
Trend score
Trend
What is the Re-Purposed Beverage trend?
Re-Purposed Beverage: - Seeking to reduce their environmental footprint, beverage brands are taking a step towards being more environmentally conscious through the use of re-purposed ingredients. From processing wastewater to make beer, to utilizing overripe, unsold fruit to make fruit drinks, brands are integrating elements of sustainability right into the production of the item itself. This speaks to the need for brands to not only promote environmental practices on the consumer side, but to adhere to those practices through their operations as well.
Trend themes
Themes within the Re-Purposed Beverage trend
Three behaviours holding the trend together01
Re-purposed Ingredients
Beverage brands are incorporating re-purposed, overstocked, and waste ingredients to improve their environmental sustainability.
02
Compostable Packaging
Companies are developing eco-friendly packaging made with compostable materials for coffee pods and other food products.
03
Unconventional Ingredients
Coffee and drink makers are experimenting with integrating unconventional ingredients including hops and volcanic spring water to create unique beverages.
Industry implications
What the Re-Purposed Beverage trend means for industry
Where the trend changes the playbookFor
Sustainable Food and Beverage
Companies in the food and beverage industry can take notes on the use of re-purposed, eco-friendly and compostable ingredients and packaging that promote environmental sustainability.
For
Green Technology and Recycling
Business professionals in the technology, recycling, and innovation industries can observe emerging trends in developing compostable packages and eco-friendly pods and other green technology and initiatives.
For
Health and Nutrition
Health and wellness organizations can educate consumers on the benefits of natural and unconventional ingredients and how they can benefit their health.
Workshop question
How can your brand accommodate consumer desire for more comprehensive environmentally sound practices?
Trend signals
Trend signals for Re-Purposed Beverage
Trend score 4.7 out of 10, from popularity 73%, activity 60%, freshness 8%.
Popularity73%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Re-Purposed Beverage trend
5 featured examples from May 28, 2014 to Sep 14, 2016CategoryEco
Eco-Friendly Lemonades
These Refreshing Drinks are Made from Icelandic Spring Water
An opportunity for beverage companies to incorporate unique and sustainable ingredients and production methods in order to offer drinks that cater to the health and wellness indus…
CategoryLifestyle
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
Coffee companies can incorporate hops and other unique ingredients to create innovative new offerings and stand apart from competitors.
CategorySocial Good
Salvaged Smoothies
Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups
Innovative solutions to reduce food waste and create sustainable products.
CategoryEco
Repurposed Fruit Drinks
'Rescued Fruit' Beverages are Made from Produce That Would to Go Waste
The food and beverage industry has an opportunity to repurpose less-than-perfect fruits and vegetables into new products to reduce food waste.
CategoryEco
Plant-Based Coffee Capsules
These Eco-Friendly Pods are Made from Plant Fibers and Starch
The coffee industry can embrace the trend of using compostable coffee pods made from plant fibers and starch, providing a more sustainable and environmentally-conscious coffee exp…
