Beverage brands turn to re-purposed ingredients for heightened sustainability
Implications -- Seeking to reduce their environmental footprint, beverage brands are taking a step towards being more environmentally conscious through the use of re-purposed ingredients. From processing wastewater to make beer, to utilizing overripe, unsold fruit to make fruit drinks, brands are integrating elements of sustainability right into the production of the item itself. This speaks to the need for brands to not only promote environmental practices on the consumer side, but to adhere to those practices through their operations as well.
Workshop Question - How can your brand accommodate consumer desire for more comprehensive environmentally sound practices?
Trend Themes
1. Re-purposed Ingredients - Beverage brands are incorporating re-purposed, overstocked, and waste ingredients to improve their environmental sustainability.
2. Compostable Packaging - Companies are developing eco-friendly packaging made with compostable materials for coffee pods and other food products.
3. Unconventional Ingredients - Coffee and drink makers are experimenting with integrating unconventional ingredients including hops and volcanic spring water to create unique beverages.
Industry Implications
1. Sustainable Food and Beverage - Companies in the food and beverage industry can take notes on the use of re-purposed, eco-friendly and compostable ingredients and packaging that promote environmental sustainability.
2. Green Technology and Recycling - Business professionals in the technology, recycling, and innovation industries can observe emerging trends in developing compostable packages and eco-friendly pods and other green technology and initiatives.
3. Health and Nutrition - Health and wellness organizations can educate consumers on the benefits of natural and unconventional ingredients and how they can benefit their health.
