Single-Serve Novelty

Cleverly designed single-serve alcohol packaging wins consumers' attention

Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
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134,144 Total Clicks
May 15 - Sep 16
This Year and Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Single-Serve Wine Bottles - The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
SCORE 6.3
Warm 6,271 Clicks Pub: May 4, 15
Single-Serve Wine Bottles
The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
The Stella Rosa Mini Collection of wines is the perfect addition to any spring picnic. Especially useful this upcoming May 24 weekend, the ‘Stella Babies’ bottles are designed as single-... [More]
Vino Snack Packs - These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
SCORE 6.1
Warm 7,057 Clicks Pub: Aug 24, 15
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
Designer Gary Matsch created these single-serve wine glasses that come with a convenient snack inside. Each ready to drink glass of wine contains 187 milliliters of wine and a separately contained... [More]
Wine Snacking Combinations - This Single-Serve Wine Comes with a Complimentary Snack
SCORE 6
This Year and Warm 736 Clicks Pub: Aug 23, 16
Wine Snacking Combinations
This Single-Serve Wine Comes with a Complimentary Snack
These single-serve wines were designed by creative agency ‘ahhaproject’ and Dahee Kim. The contents of this unique packaging are a serving of cabernet suavignon—one of the most... [More]
Single-Serve Wine Packs - Zips Offers Travel-Sized Wine Containers for Those on the Go
SCORE 4.2
Average 3,005 Clicks Pub: May 4, 15
Single-Serve Wine Packs
Zips Offers Travel-Sized Wine Containers for Those on the Go
Zipz is a single-serve wine pack that is designed for on-the-go use. If you’ve ever hiked, camped or fished in the great outdoors, chances are that wine was not in the picture. This premium... [More]
Canned Wine Packs - This Californian Rosé Wine is Packaged in a Case Like Beer
SCORE 4
Mild 593 Clicks Pub: May 4, 16
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Rosé wine could be described as elegant, sophisticated and feminine, while something like beer might be associated with the exact opposite of these traits. In order to relax the rosé wine category... [More]
Single-Serve Non-Alcoholic Wines - Eisberg's Packaging Now Includes Convenient Single-Serve Bottles
SCORE 3.1
Mild 419 Clicks Pub: Dec 8, 15
Single-Serve Non-Alcoholic Wines
Eisberg's Packaging Now Includes Convenient Single-Serve Bottles
Eisberg is quite well-known for its non-alcoholic wine range, but earlier this fall, it released a new way for its consumers to indulge. Rather than having to purchase a full-sized 750ml bottle,... [More]
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