Single-Serve Novelty

Cleverly designed single-serve alcohol packaging wins consumers' attention

Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
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141,060 Total Clicks
May 15 - Aug 17
This Quarter and Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Single-Serve Wine Bottles - The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
SCORE 6.2
Warm 6,629 Clicks Pub: May 4, 15
Single-Serve Wine Bottles
The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
The Stella Rosa Mini Collection of wines is the perfect addition to any spring picnic. Especially useful this upcoming May 24 weekend, the ‘Stella Babies’ bottles are designed as single-... [More]
Vino Snack Packs - These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
SCORE 6
Warm 7,395 Clicks Pub: Aug 24, 15
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
Designer Gary Matsch created these single-serve wine glasses that come with a convenient snack inside. Each ready to drink glass of wine contains 187 milliliters of wine and a separately contained... [More]
Wine Snacking Combinations - This Single-Serve Wine Comes with a Complimentary Snack
SCORE 5.7
Warm 749 Clicks Pub: Aug 23, 16
Wine Snacking Combinations
This Single-Serve Wine Comes with a Complimentary Snack
These single-serve wines were designed by creative agency ‘ahhaproject’ and Dahee Kim. The contents of this unique packaging are a serving of cabernet suavignon—one of the most... [More]
Single-Serve Wine Packs - Zips Offers Travel-Sized Wine Containers for Those on the Go
SCORE 4
Average 3,103 Clicks Pub: May 4, 15
Single-Serve Wine Packs
Zips Offers Travel-Sized Wine Containers for Those on the Go
Zipz is a single-serve wine pack that is designed for on-the-go use. If you’ve ever hiked, camped or fished in the great outdoors, chances are that wine was not in the picture. This premium... [More]
Premium Canned White Wines - These Diamond Collection Single-Serve Wine Cans are Convenient
SCORE 5.9
This Quarter and Warm 443 Clicks Pub: Aug 9, 17
Premium Canned White Wines
These Diamond Collection Single-Serve Wine Cans are Convenient
The Francis Ford Coppola Winery Diamond Collection Single-Serve Wine Cans are a new set of white wine options for those who enjoy wine to take with them wherever they go. Canned wine has become... [More]
Canned Wine Packs - This Californian Rosé Wine is Packaged in a Case Like Beer
SCORE 3.8
Mild 684 Clicks Pub: May 4, 16
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Rosé wine could be described as elegant, sophisticated and feminine, while something like beer might be associated with the exact opposite of these traits. In order to relax the rosé wine category... [More]
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