SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,378 more

Single-Serve Novelty

Cleverly designed single-serve alcohol packaging wins consumers' attention

Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word.

Workshop Question - What does your packaging convey about your consumer's lifestyle habits?

SCORE 5.7

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 237,398 Total Clicks

Date Range: May 15 - Aug 17

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Drinking Branding

Featured Examples

Single-Serve Wine Bottles - The Stella Rosa Mini Collection is Perfect for Taking on a Picnic

SCORE 5.9

Warm 8,929 Clicks Pub: May 4, 15

Single-Serve Wine Bottles

The Stella Rosa Mini Collection is Perfect for Taking on a Picnic

The Stella Rosa Mini Collection of wines is the perfect addition to any spring picnic. Especially useful this upcoming May 24 weekend, the ‘Stella Babies’ bottles are designed as single-... [More]

Vino Snack Packs - These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside

SCORE 5.6

Warm 8,451 Clicks Pub: Aug 24, 15

Vino Snack Packs

These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside

Designer Gary Matsch created these single-serve wine glasses that come with a convenient snack inside. Each ready to drink glass of wine contains 187 milliliters of wine and a separately contained... [More]

Wine Snacking Combinations - This Single-Serve Wine Comes with a Complimentary Snack

SCORE 4.9

Average 885 Clicks Pub: Aug 23, 16

Wine Snacking Combinations

This Single-Serve Wine Comes with a Complimentary Snack

These single-serve wines were designed by creative agency ‘ahhaproject’ and Dahee Kim. The contents of this unique packaging are a serving of cabernet suavignon—one of the most... [More]

Champagne Six-Packs - Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs

SCORE 6.3

Warm 1,884 Clicks Pub: May 24, 17

Champagne Six-Packs

Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs

Luxury libation experts Moet & Chandon released a mini champagne six-pack of its classic ‘Imperial Brut.’ Following the launch of its champagne vending machine, Moet has created a... [More]

Single-Serve Wine Packs - Zips Offers Travel-Sized Wine Containers for Those on the Go

SCORE 3.7

Mild 3,905 Clicks Pub: May 4, 15

Single-Serve Wine Packs

Zips Offers Travel-Sized Wine Containers for Those on the Go

Zipz is a single-serve wine pack that is designed for on-the-go use. If you’ve ever hiked, camped or fished in the great outdoors, chances are that wine was not in the picture. This premium... [More]

Premium Canned White Wines - These Diamond Collection Single-Serve Wine Cans are Convenient

SCORE 4.3

Average 921 Clicks Pub: Aug 9, 17

Premium Canned White Wines

These Diamond Collection Single-Serve Wine Cans are Convenient

The Francis Ford Coppola Winery Diamond Collection Single-Serve Wine Cans are a new set of white wine options for those who enjoy wine to take with them wherever they go. Canned wine has become... [More]