Category
Lifestyle
Assisted Choices
Trend cluster
Category
Single-Serve
Novelty
Cleverly designed single-serve alcohol packaging wins consumers' attention.
4.6
Trend score
Trend
What is the Single-Serve Novelty trend?
Single-Serve Novelty: Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word.
Trend themes
Themes within the Single-Serve Novelty trend
Three behaviours holding the trend together01
Single-Serve Packaging
Convenient and portable single-serve packaging is gaining popularity, appealing to consumers' desire for only what they need, creating new on-the-go refreshment options.
02
Innovative Pairing
Pairing wine with a complimentary snack or selling them together offers consumers a value-add and creates unique refreshment options.
03
Canned Wine
Canned wine products and multi-pack sets are growing in popularity, making wine more convenient and appealing to wider audiences while maintaining eco-friendliness.
Industry implications
What the Single-Serve Novelty trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can benefit from exploring the trend of single-serve packaging, experimenting with innovative pairing ideas, and offering eco-friendly canned products.
For
Hospitality
The hospitality industry can leverage this trend of single-serve packaging to provide a unique amenity or on-the-go refreshment options for their guests or customers.
For
Design and Packaging
The design and packaging industry can explore innovative packaging ideas while keeping portability and convenient in mind, utilizing eco-friendly materials and experimenting with unique packaging combinations.
Workshop question
What does your packaging convey about your consumer's lifestyle habits?
Trend signals
Trend signals for Single-Serve Novelty
Trend score 4.6 out of 10, from popularity 62%, activity 68%, freshness 8%.
Popularity62%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Single-Serve Novelty trend
8 featured examples from May 4, 2015 to Aug 9, 2017CategoryLifestyle
Single-Serve Wine Bottles
The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
Wineries can capitalize on the trend of single-serve wine bottles by offering new and innovative packaging solutions to target busy consumers.
CategoryLifestyle
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
The wine packaging industry can seize the opportunity to create innovative single-serve wine glasses with built-in snacks, revolutionizing the way wine is consumed and enhancing c…
CategoryLifestyle
Wine Snacking Combinations
This Single-Serve Wine Comes with a Complimentary Snack
Innovative approaches to packaging and product offerings can enhance the consumer experience and drive sales.
CategoryMarketing
Champagne Six-Packs
Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
The beverage industry stands to benefit from the creation of mini bottles and multi-packs as it provides customers with a chance to sample a variety of products without committing…
CategoryLifestyle
Single-Serve Wine Packs
Zips Offers Travel-Sized Wine Containers for Those on the Go
The wine packaging industry can explore disruptive innovation by creating more sustainable and portable packaging solutions for on-the-go consumers.
CategoryLifestyle
Premium Canned White Wines
These Diamond Collection Single-Serve Wine Cans are Convenient
Disruptive innovation opportunity: Integrate smart packaging technologies to enhance consumer engagement and product freshness in the wine packaging industry.
CategoryLifestyle
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Canned wine packaging presents an opportunity for wine brands to appeal to a broader audience by adopting a more casual and familiar packaging style, similar to beer packaging.
CategoryLifestyle
Single-Serve Non-Alcoholic Wines
Eisberg's Packaging Now Includes Convenient Single-Serve Bottles
Restaurant and bar owners can now market alcohol-free beverage options without the need for full 750ml bottles.
