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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Single-Serve Novelty

Cleverly designed single-serve alcohol packaging wins consumers' attention

Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word.
Workshop Question — What does your packaging convey about your consumer's lifestyle habits?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
280,461 Total Clicks
Date Range:
May 15 — Aug 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Single-Serve Wine Bottles
Single-Serve Wine Bottles
The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
The Stella Rosa Mini Collection of wines is the perfect addition to any spring picnic. Especially useful this upcoming May 24 weekend, the ‘Stella Babies’ bottles are designed as single-... MORE
Vino Snack Packs
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
Designer Gary Matsch created these single-serve wine glasses that come with a convenient snack inside. Each ready to drink glass of wine contains 187 milliliters of wine and a separately contained... MORE
Wine Snacking Combinations
Wine Snacking Combinations
This Single-Serve Wine Comes with a Complimentary Snack
These single-serve wines were designed by creative agency ‘ahhaproject’ and Dahee Kim. The contents of this unique packaging are a serving of cabernet suavignon—one of the most... MORE
Champagne Six-Packs
Champagne Six-Packs
Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
Luxury libation experts Moet & Chandon released a mini champagne six-pack of its classic ‘Imperial Brut.’ Following the launch of its champagne vending machine, Moet has created a... MORE
Single-Serve Wine Packs
Single-Serve Wine Packs
Zips Offers Travel-Sized Wine Containers for Those on the Go
Zipz is a single-serve wine pack that is designed for on-the-go use. If you’ve ever hiked, camped or fished in the great outdoors, chances are that wine was not in the picture. This premium... MORE
Premium Canned White Wines
Premium Canned White Wines
These Diamond Collection Single-Serve Wine Cans are Convenient
The Francis Ford Coppola Winery Diamond Collection Single-Serve Wine Cans are a new set of white wine options for those who enjoy wine to take with them wherever they go. Canned wine has become... MORE
Canned Wine Packs
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Rosé wine could be described as elegant, sophisticated and feminine, while something like beer might be associated with the exact opposite of these traits. In order to relax the rosé wine category... MORE
Single-Serve Non-Alcoholic Wines
Single-Serve Non-Alcoholic Wines
Eisberg's Packaging Now Includes Convenient Single-Serve Bottles
Eisberg is quite well-known for its non-alcoholic wine range, but earlier this fall, it released a new way for its consumers to indulge. Rather than having to purchase a full-sized 750ml bottle,... MORE

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The Single-Serve 'Lazy Girl' Easy Sangria Recipe is Fit for One
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Single-Serve Coffee Packaging
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A Wine Glass with a Straw Makes It Much Easier to Succumb to Liquid Vices
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