'The Caley' From Yalumba Celebrates the Winery's 168-Year Heritage

 - Jul 24, 2017
References: yalumba & foodbev
The Yalumba family vignerons has been producing wines since 1849, and the new packaging for 'The Caley' pays homage to that esteemed 168-year history. The Cabernet Shiraz blend is branded as Yalumba's "most prestigious wine yet," and its packaging reflects that. Not only is the bottle sealed with a neat diagonal wax dip, but it also comes with secondary packaging that includes a box and an exterior wrapping around the bottle.

The luxury blended wine's packaging is debossed with map-like illustrations that depict Caley Smith's (its namesake) travels. Caley Smith represented the second generation of the Yalumba winery, and his worldly exploits positioned Yalumba as a premier Australian wine. Further included in the box is a photo book of locations from Smith's travels, showing the importance of heritage for the winery.