What is the trend of heritage-inspired packaging?

Exploring the use of packaging inspired by a brand's history and heritage to elevate prestige and luxury.

What is the trend of interactive packaging?

Designing packaging that provides an interactive experience for consumers, such as including supplementary materials like a photo book or map-like illustrations.

What is the trend of experiential marketing through packaging?

Using unique packaging design as a way to engage and connect with consumers, providing them with a story and the opportunity to become part of a brand's history.

What are the implications for the wine and spirits industry?

Innovative packaging designs can provide a branding edge and help to elevate prestige and luxury, making them particularly appealing to the high-end wine and spirits market.

What are the implications for the consumer goods industry?

Creating interactive and experiential packaging designs has the potential to increase customer engagement and loyalty, making it a valuable tool for consumer goods companies.

What are the implications for the tourism and hospitality industry?

Leveraging the rich history and heritage of a brand to create unique packaging designs can be a powerful way for tourism and hospitality companies to offer memorable experiences to their guests.

Cartographic Cabernet Bottles : the caley

Wine-Developed Packaging Photography Image 1

'The Caley' From Yalumba Celebrates the Winery's 168-Year Heritage

Joey Haar — July 24, 2017 — Art & Design

References: yalumba & foodbev

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The Yalumba family vignerons has been producing wines since 1849, and the new packaging for 'The Caley' pays homage to that esteemed 168-year history. The Cabernet Shiraz blend is branded as Yalumba's "most prestigious wine yet," and its packaging reflects that. Not only is the bottle sealed with a neat diagonal wax dip, but it also comes with secondary packaging that includes a box and an exterior wrapping around the bottle.

The luxury blended wine's packaging is debossed with map-like illustrations that depict Caley Smith's (its namesake) travels. Caley Smith represented the second generation of the Yalumba winery, and his worldly exploits positioned Yalumba as a premier Australian wine. Further included in the box is a photo book of locations from Smith's travels, showing the importance of heritage for the winery.

Trend Themes

Heritage-inspired Packaging — Exploring the use of packaging inspired by a brand's history and heritage to elevate prestige and luxury.
Interactive Packaging — Designing packaging that provides an interactive experience for consumers, such as including supplementary materials like a photo book or map-like illustrations.
Experiential Marketing Through Packaging — Using unique packaging design as a way to engage and connect with consumers, providing them with a story and the opportunity to become part of a brand's history.

Industry Implications

Wine and Spirits — Innovative packaging designs can provide a branding edge and help to elevate prestige and luxury, making them particularly appealing to the high-end wine and spirits market.
Consumer Goods — Creating interactive and experiential packaging designs has the potential to increase customer engagement and loyalty, making it a valuable tool for consumer goods companies.
Tourism and Hospitality — Leveraging the rich history and heritage of a brand to create unique packaging designs can be a powerful way for tourism and hospitality companies to offer memorable experiences to their guests.

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