The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that by selling wine in cans very much like beer.
An interesting turn of events, Union Wine Company has decided to be at the forefront of the "‘beerification’ of wine," as Ryan Harms, owner, puts it. He goes on the say, "We wanted to come up with a product that embodied our company’s philosophy of making great craft wine minus all the fuss." In a way, the canning of wine is a natural progression of the more eco-friendly and cost-efficient packaging wine companies other than Union Wine Company have been adopting of late.