The MYX Fusions is a collection of moscatos and sangria wines that are pre-mixed, flavored and packaged for easy consumption thanks to an individual portioned size and twist off cap. The convenience of the packaging and cocktail mixing gives consumers a beverage that offers sophistication and flavor, with simple serving.
Mixing sangria can be a time consuming affair -- especially since many recipes require that the drink ferment over a period of several hours. The MYX Fusions offer perfect premixed sangria with every sip, and in a variety of flavors such as Classico, Tropical and Redberries. Each drink range is carbonated and made with a base of high grade Spanish wine and natural fruit extracts.
Why This Trend Is Growing
- Premixed Sangria Wines
- Opportunity for businesses to create and market pre-mixed sangria wines that offer convenience and variety.
- Individual Portioned Packaging
- Potential for businesses to capitalize on the popularity of individual portioned packaging for alcoholic beverages, providing consumers with convenience and easy serving.
- Flavored and Carbonated Alcoholic Drinks
- Disruptive innovation opportunity for companies to develop flavored and carbonated alcoholic beverages, offering consumers a sophisticated and flavorful drinking experience.
Industries Being Reshaped
- Wine Industry
- Opportunity for wineries and wine producers to expand their product lines and tap into the growing market for premixed sangria wines.
- Packaging Industry
- Potential for packaging companies to develop innovative packaging solutions for individual portioned alcoholic beverages that enhance consumer convenience and ease of use.
- Beverage Industry
- Disruptive innovation opportunity for beverage companies to create and market flavored and carbonated alcoholic drinks that cater to consumers' desire for convenience, variety, and unique flavor profiles.
