Category
Lifestyle
Assisted Choices
Trend cluster
Category
Flavor
Prototyping
Evolving food truck menus allow brands to test new menu creations.
4.5
Trend score
Trend
What is the Flavor Prototyping trend?
Flavor Prototyping: The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project.
Trend themes
Themes within the Flavor Prototyping trend
Three behaviours holding the trend together01
Gourmet Food Trucks
Food trucks are evolving from their traditional backgrounds and serving gourmet meals with a combination of new ingredients in order to appeal to consumers.
02
Unique Sampling Techniques
Companies are using food trucks to promote new products and provide customers with a chance to try them in an interactive way.
03
Celebrity Endorsements
By using celebrity food trucks which offer a unique and quirky experience, brands can create buzz and drive attention for their products.
Industry implications
What the Flavor Prototyping trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These food truck concepts are disrupting the traditional food and beverage industry and creating unexpected dining experiences.
For
Marketing and Advertising
Companies are using food trucks as a way to promote their brands and products through experiential marketing campaigns.
For
Entertainment and Culture
Celebrities are using these food trucks to connect with their fans and create unique cultural experiences.
Workshop question
What platform could your brand better use for experimentation?
Trend signals
Trend signals for Flavor Prototyping
Trend score 4.5 out of 10, from popularity 64%, activity 64%, freshness 8%.
Popularity64%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Flavor Prototyping trend
7 featured examples from Mar 13, 2015 to Apr 26, 2017CategoryMarketing
Black Ice Cream Parlors
'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
The ice cream industry can innovate by creating unconventional flavors and adding alcoholic twists to appeal to adult consumers.
CategoryMarketing
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
Opportunity for restaurants and fast food chains to leverage food trucks and mobile experiences to attract younger consumers and stay competitive in the industry.
CategoryAutos
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
The food and beverage industry can leverage interactive food truck experiences to promote their products and create memorable brand interactions.
CategoryLifestyle
Banana Burger Food Trucks
The Tropical Point Food Truck Serves Banana Burgers and Egg-Topped Pizza
The introduction of unconventional dishes like banana burgers can attract customers seeking novel and Instagrammable street food experiences.
CategoryLifestyle
Food Truck Pumpkin Giveaways
This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
Opportunities for food and beverage brands to create innovative marketing campaigns using promotional giveaways and seasonal flavors.
CategoryAutos
Mobile Tea Trucks
This David's Tea Shop on Wheels Drives Around and Doles Out Tea Samples
Food trucks have become a popular option for mobile businesses, and tea trucks could have the potential to take advantage of this growing market.
CategoryPop Culture
Celebrity Sausage Trucks
Jeff Goldblum Gave Out Free Sausages from 'Chef Goldblum's' Food Truck
The food and beverage industry can leverage the emergence of celebrity and promotional food trucks to create new revenue streams and reach consumers in unique ways.
