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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,320 more

Flavor Prototyping

Evolving food truck menus allow brands to test new menu creations

Implications - The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project.
Workshop Question - What platform could your brand better use for experimentation?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
258,649 Total Clicks
Date Range:
Mar 15 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Black Ice Cream Parlors
Black Ice Cream Parlors
'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
As part of the #Iscreamforkraken campaign, Kraken Rum is sending an all-black ‘Kraken I Scream’ truck for a tour across the UK over the summer to give out dark ice cream treats for adults.... MORE
Casual Dining Trucks
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
In an attempt to win over millennials at SXSW Interactive, a McDonald’s food truck and lounge will make a debut for the first time. Despite the introduction of mobile payments, appealing ad... MORE
Kaleidoscopic Cookie Trucks
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
In order to get the word out about its newest flavored cookies, Oreo launched the ‘Oreo Flavour Mobile’ in the UK. The UK-wide tour of the truck in the autumn will involve a trip... MORE
Banana Burger Food Trucks
Banana Burger Food Trucks
The Tropical Point Food Truck Serves Banana Burgers and Egg-Topped Pizza
The concept of a banana burger might sound frightfully unappealing to many, but fried banana is not an uncommon burger topping in Brazil, and it’s now being served up to residents of Fort... MORE
Food Truck Pumpkin Giveaways
Food Truck Pumpkin Giveaways
This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
This clever marketing tactic for the Quest Nutrition company is using a healthy food truck pop-up event to distribute free ‘Pumpkin Pie Quest Bars.’ This seasonally delightful stunt is... MORE
Mobile Tea Trucks
Mobile Tea Trucks
This David's Tea Shop on Wheels Drives Around and Doles Out Tea Samples
The ‘Cozy Cabin Tea Truck’ is a shop on wheels from David’s Tea that’s now driving around Toronto and vising nine different stops as the weather gets colder. On its stops,... MORE
Celebrity Sausage Trucks
Celebrity Sausage Trucks
Jeff Goldblum Gave Out Free Sausages from 'Chef Goldblum's' Food Truck
Jeff Goldblum, the inscrutable and idiosyncratic actor from classics like ‘Jurassic Park,’ ‘The Fly,’ and ‘Independence Day,’ recently hit the streets of Sydney,... MORE

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Cookie-Popcorn Snacks
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Google Photos Food Truck Challenge Lets You Pay for Food with a Picture
Classic Literature Tea Tins
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These NovelTea Tins Hold Tea in Pretty Pun Book Covers
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The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
Cotton Candy Beverages
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This Cold Tea Beverage Tastes Like a Favorite Fun Fair Snack
Tea-Infused Guacamole
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This Guacamole Dip Recipe is Prepared with a Citrus Maté Tea
Geographical Tea Branding
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David's Tea Products Boast Region and Harvesting Info When Purchased
Solar-Powered Food Trucks
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New York City Has Just Unveiled Its New Line of Sustainable Food Carts
Food Truck-inspired Restaurants
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Tea-Infused Cosmetics
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This Cheesy Infomercial-Style Lighting Commercial Stars Jeff Goldblum
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