Monde Vineyard Vino on Japan Rail East
Going Like Sixty — October 20, 2008 — Lifestyle
References: nre.co.jp
Travel guides advise tourists en route to Japan not to blow their nose or eat in public. Ice cream, however, is a notable exception that can be eaten anywhere--as well as eating on a train, where it is actually encouraged.
Now, drinking on Japanese trains is also encouraged--as long as it is wine from a can. Japan Rail East is offering the new wine in a can exclusively on limited express trains. Available in white or red, the wine comes from Monde Vineyard in Yamanashi Prefecture, Japan's small wine-producing region.
Now, drinking on Japanese trains is also encouraged--as long as it is wine from a can. Japan Rail East is offering the new wine in a can exclusively on limited express trains. Available in white or red, the wine comes from Monde Vineyard in Yamanashi Prefecture, Japan's small wine-producing region.
Trend Themes
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Canned Wine Consumption — Opportunity to explore canned wine's potential as a new trend in alcoholic beverages.
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Cross-branding Campaigns — Opportunity to create cross-branding campaigns between different industries to bring more attention and revenue.
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Innovative Packaging — Opportunity to invest in innovative packaging that provides convenience and portability while reducing environmental impact.
Industry Implications
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Alcoholic Beverages — Canned wine can disrupt the traditional wine industry and attract younger, millennial consumers.
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Transportation — Opportunity to partner with transportation companies to create unique offerings for their customers.
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Packaging — Innovative and sustainable packaging can revolutionize the food and beverage industry, especially in making products more portable.
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