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22 Examples of Think Pink Rebranding

From Charity Cookware to Bold Busty Bread

— February 2, 2012 — Lifestyle
These radiant examples of Think Pink rebranding demonstrate the legions of consumers and companies that have banned together to fight breast cancer. Since many have been affected by the adverse effects of the disease, there are virtually thousands of breast cancer awareness initiatives cropping up everywhere. Think Pink campaigns can be found on grocery store shelves, in the isles of your favorite sporting good stores, and even laced securely on your feet.

This effort to swathe consumer products in a blushing pink shade is so intoxicating because it is interactive. The brand gets the happy reputation of being a charitable and caring organization, while the consumer gets to show their support by purchasing the product. There is good karma for the participants at both ends of the sales transaction.

From titillating bread packaging to pink Bentley's, these examples of Think Pink rebranding are wonderfully clever and inspiring.
3.5
Score
Popularity
Activity
Freshness
22
Cancer-Fighting Peripherals
Cancer-Fighting Peripherals
The Susan G Komen Mouse from Microsoft Computes for the Cure
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21
Bold Busty Bread
Bold Busty Bread
Kohberg Bread Manufacturers Raise Breast Cancer Awareness with their Packaging
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20
Pink Nail Polish For BCA
Pink Nail Polish For BCA
Limited Edition Pink Is Powerful Polish
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19
Pink-Ribboned Charity Kicks
Pink-Ribboned Charity Kicks
The LeBron Soldier V ‘Think Pink' Shows Support to Those i
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18
Breast Cancer Campaign Filofox Leather Organiser
Breast Cancer Campaign Filofox Leather Organiser
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17
Blush Benefit Rides
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
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16
Charitable Bike Chain Branding
Charitable Bike Chain Branding
KMC Pink Lady Packaging Promotes Two Purchases with One Stroke
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15
Ford & Microsoft Team For Breast Cancer
Ford & Microsoft Team For Breast Cancer
Pink Zune
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14
Charitable Spectacles
Charitable Spectacles
The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
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13
Breast Excuse For Jeans
Breast Excuse For Jeans
Denim Day For Breast Cancer
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12
Glassware for the Cure
Glassware for the Cure
Proceeds from Riedel Breast Cancer Glasses Will Go to Charity
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11
Charitable Workouts
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
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10
MLB and Louisville supports Breast Cancer with Pink Bats
MLB and Louisville supports Breast Cancer with Pink Bats
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9
Really Good Jeans
Really Good Jeans
Fidelity For Breast Cancer Awareness
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8
Pink On The Green
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
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7
Cancer Survivor Branded Booze
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
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6
Cancer Contribution Watches
Cancer Contribution Watches
Nixon Fluro Rubber Player Series Reveals Pink Watch
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5
Golf Gear for Breast Cancer
Golf Gear for Breast Cancer
Pink on the Green, Just Not At Ryder Cup
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4
Haute Heels for a Cause
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
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3
Blinding Rosy Sneakers
Blinding Rosy Sneakers
The Nike ‘Think Pink' Hyperdunk 2010 is Very Bright and Eye-Cat
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2
Charity Cookware
Charity Cookware
Special Edition Pink Knives
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1
Poetic Pink Packaging
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
<