KMC Pink Lady Packaging Promotes Two Purchases with One Stroke

 - Jan 8, 2012
References: gideagroup & thedieline
There is a tendency for cartons to become a little convoluted in appearance when pairings of products are found inside. KMC Pink Lady packaging illustrates the virtue of simplicity in this situation, signifying the item within as well as the cause that it supports.

The international manufacturer of bicycle chains has linked up with breast cancer awareness to appeal to a female demographic, interested in financially supporting research into women's health through its purchases. In a single box, the buyer would be acquiring a new component for her conveyance and the benevolent feeling of making a small donation to a charity.

GIDEA GROUP of Taiwan chose quite coherently to employ plain white card for KMC Pink Lady packaging with a Pink Ribbon shaped opening. Three lengths of pink chain have been aligned with this looping perforation, cleverly displaying both ideas at once.