Cybex International has recently released a pink treadmill for this October’s breast cancer awareness month.
The treadmill itself logs miles and 10 cents of every mile logged in October 2009 will go to breast cancer research.
For exercise facilities, every purchase of a treadmill will also come with a packaged breast cancer campaign to help raise awareness.
Implications - Rather than simply asking consumers for donations, some charitable organizations are realizing the importance of fully engaging their supporters -- so that they remain supporters throughout their lives. By tying useful services and products with long-term benefits, like a treadmill, to a particular cause, non-profit organizations can better keep their message top-of-mind among their supporters.