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From Chocolate-Covered Bottles to 3D Packaging

 - Nov 24, 2011
If you expect your company to compete in the marketplace and stay ahead of the curve when it comes to marketing a product, then innovative branding campaigns must be taken into consideration. This is no different for liquor companies trying to come up with the latest booze branding innovations.

Whether it is an overhaul of a logo, a seasonal marketing blitz or creative packaging, booze branding innovations are helping liquor companies stay on top while others desperately try to reinvent themselves. Mash-ups are just one way that two different companies can enter a market and make a splash, while edible packaging is a creative way to popularize a specific brand of booze.

Without an effective branding campaign, it is harder to push a product to a consumer who is very cautious of where to spend their money.