How clever is the Wishbone Wine Bottle, which truly plays up the brand's name in fully using the front label.
Designed by The Creative Method, this delectable wine out of Marlborough, New Zealand needed a very distinct look to differentiate itself from the rest of the bottles lined along the stores' liquor shelves. In a simple and clean design, the Wishbone Wine bottle ensure that customers will take to it because of its unique packaging. With two wishbone images on the label, the bottle branding steps into the realm of printeractive with a tab that sticks out at the end, so that wine drinkers can tear it off, "breaking" the wishbone as if it were real.
This is definitely a memorable design that will have customers reaching for the Wishbone Wine Bottle so that they can make another wish and hope that it'll come true.