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23 Examples of Interactive Packaging

From Blackboard Bottle Branding to Educational Jam Boxes

— November 28, 2014 — Marketing
These examples of interactive packaging show how businesses have taken their branding to the next level. It is one thing to make a visual impact and quite another to make a physical one. Although both may make an emotional connection in some shape or form, by physically interacting with a product, people are bound to remember it more readily.

Many alcohol companies have focused on such creative ways to spice up their bottles. These examples of interactive packaging including labels that can be written on with chalk, that glow in the dark for a party atmosphere and that even fold like works of origami. Yet other industries have experimented with interactive packaging by way of technology, fragrances and even a concentration on education.
7
Score
Popularity
Activity
Freshness
23
Fragranced Floral Covers
Fragranced Floral Covers
Stimulate Your Senses with Gardeners’ World Scratch-and-Sniff Scent
<
22
Interactive Record Covers
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
<
21
Custom Chip Bags
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
<
20
Flavor-Transforming Sweets
Flavor-Transforming Sweets
Tic Tac Mixers Boast a Dynamic Range of Enticing Packaging
<
19
Wish-Granting Booze Bottles
Wish-Granting Booze Bottles
Make a Wish When You Rip Off the Wishbone Wine Bottle Label
<
18
Educational Jam Boxes
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
<
17
Mad Libs-Style Packaging
Mad Libs-Style Packaging
Mood Garden Tea Offers an Interactive Way to Drink Your Beverage
<
16
Cheerful Candy Packaging
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
<
15
Interactive Blackboard Branding
Interactive Blackboard Branding
The Chalk it Up Packaging Begs to be Doodled On
<
14
App-Connected Veggie Packaging
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
<
13
Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
<
12
Collapsible Sushi Packaging
Collapsible Sushi Packaging
Artist Jordan Hau Creates Holders Inspired by Japanese Lanterns
<
11
Merited Chocolate Packaging
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
<
10
Personified Coin Collectors
Personified Coin Collectors
Billegas Piggy Banks are Hungry for Small Change Savings
<
9
Miniature Interactive Soda Bottles
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
<
8
Pizza Box Projectors
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
<
7
Dual-Role Labels
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
<
6
Tear-Off Honey Packaging
Tear-Off Honey Packaging
This Honey Design for Foodscross Presents Honey Like a Collector's Item
<
5
Origami Beer Labels
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
<
4
Emotive Food Packaging
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
<
3
Interactive Program Packaging
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
<
2
Wrap Packaging Concepts
Wrap Packaging Concepts
This Convenient To-Go Packaging for Wrap Sandwiches is a Gamechanger
<
1
Playfully Interactive Packaging
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
<