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Personified Coin Collectors

Billegas Piggy Banks are Hungry for Small Change Savings

— April 13, 2011 — Lifestyle
You may have realized by now that putting money into the bank may not be the most effective way to save, and here to offer a simpler solution are these adorable Billegas Piggy Banks. Made from paper, these cute characters were designed by Santiago De Francisco and Alejandra Arce and are hungry for a very specific type of food.

Relatively uninterested in coins, the personified parcels crave cash in the form of notes -- what Colombians call 'billegas.' When their owner establishes a relationship with them, he is all the more likely to feed his little friend, thereby encouraging saving through more interactive means than online fund transfers.

Billegas Piggy Banks are packaged as distinctive personalities. Perhaps you'd prefer doting on a little lady than Batman -- whatever works for you.
Trend Themes
1. Interactive Savings - The trend of using interactive means to encourage saving, such as personified piggy banks, presents opportunities for innovative financial products and services.
2. Alternative Savings Methods - The rise of alternative ways to save money, like using paper piggy banks instead of traditional banks, opens up possibilities for disruptive financial technologies.
3. Personalized Saving Experiences - The trend of personalizing saving experiences through distinctive and character-driven piggy banks offers opportunities for customization and targeted marketing in the financial industry.
Industry Implications
1. Financial Technology - The financial technology industry can capitalize on the trend of interactive savings by developing innovative apps and devices that encourage saving habits.
2. Paper and Packaging - The paper and packaging industry can explore opportunities to create unique and sustainable piggy banks that appeal to consumers looking for alternative saving methods.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of personalized saving experiences by creating targeted campaigns and promotions for character-driven piggy banks.
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