While some publishers are engaging consumers with augmented reality, the June Gardeners' World scratch-and-sniff scent issue is a more down-to-earth experience. The magazine has been infused with floral notes to capture readers with the topic of scent.
The June edition comes with four blossoming fragrances -- one on the cover and three on inserts -- that release a floral aroma when rubbed. The scents include a relaxing spring lavender, a pungent tomato leaf and a peculiar mystery bouquet. Readers are invited to guess the origin of the secret aroma and also take an online survey about seasonal fragrances.
The clever marketing and interactive print campaign was conceptualized by the team at Immediate Media Co. Invigorate your senses with the delicate aromas brewing up in the Gardeners' World scratch-and-sniff scent issue.