The American Folk Tale Collection for Dubble Bubble is Popping

 - Jul 10, 2011
References: gretchenbraun & thedieline
The new American Folk Tale Collection for Dubble Bubble delivers plenty of fun, vibrant colors in its cleverly designed bubblegum cases. These Dubble Bubble containers are storage cases that can be reused once you run out of gum. Each package is printed with a cheerful Folk Tale character is the front that embodies a big, round bubble of Dubble Bubble that, when pushed, will pop the case open, revealing the gum inside.

The designer behind these unique, reusable Dubble Bubble containers is Gretchn Braun. The purpose behind the design, according to The Dieline, was to "create the packaging out of a single piece of cardboard for easy assembly and minimal waste."

The final result is a colorful and interactive experience through which consumers can enjoy their favorite flavor of Dubble Bubble.

Implications - In today's fast-moving society, there is a high demand among consumers for products that provide convenience, simplicity and efficiency into consumer lifestyles. Businesses that manage to provide these qualities as well as aesthetically pleasing designs will see large returns in today's industry.