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Boozed-Out Boards

The Colt 45 x Santa Cruz Skateboard Mixes Suds With Street

— November 11, 2011 — Pop Culture
Whenever two of my favorite things come together, in this case the Colt 45 x Santa Cruz skateboard, I tend to get more giddy than fat kids around cake.

The Colt 45 x Santa Cruz collaboration is the perfect mix of the cornerstones of street culture: malt liquor and skateboards. This spiffy board is laced with a crisp white colorway, accented by traditonal Colt 45 graphics. Just to up the coolness factor, yes, there is a bottle opener on the underside of this deck. Nothing could promote wreckless drinking more than fashioning a beer opener to a skateboard. Security guards beware, you may be dealing with a few boozed-up skaters in the near future.

The booze-themed skateboard is another example of how streetwear/skateboard compaines push the envelope when it comes to branding.
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