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Boozed-Out Boards

The Colt 45 x Santa Cruz Skateboard Mixes Suds With Street

— November 11, 2011 — Pop Culture
Whenever two of my favorite things come together, in this case the Colt 45 x Santa Cruz skateboard, I tend to get more giddy than fat kids around cake.

The Colt 45 x Santa Cruz collaboration is the perfect mix of the cornerstones of street culture: malt liquor and skateboards. This spiffy board is laced with a crisp white colorway, accented by traditonal Colt 45 graphics. Just to up the coolness factor, yes, there is a bottle opener on the underside of this deck. Nothing could promote wreckless drinking more than fashioning a beer opener to a skateboard. Security guards beware, you may be dealing with a few boozed-up skaters in the near future.

The booze-themed skateboard is another example of how streetwear/skateboard compaines push the envelope when it comes to branding.
Trend Themes
1. Booze-themed Products - There is potential for brands to collaborate with alcohol companies to create unique and appealing products that engage customers.
2. Creative Branding in Streetwear/skateboard Industry - Companies can take a non-traditional approach to branding by partnering with unexpected partners and incorporating unique features in their products.
3. Combining Everyday Items Into One Product - There is an opportunity to combine multiple everyday items into one innovative and practical product, such as a skateboard with a built-in bottle opener.
Industry Implications
1. Alcoholic Beverages - Alcohol companies can explore collaborations with brands outside of their industry to create unique marketing opportunities and reach new customers.
2. Streetwear - Streetwear companies can push the envelope with creative branding partnerships to stand out in the competitive market and attract a wider audience.
3. Sporting Goods - Sporting goods companies can look for ways to combine multiple products or features into one innovative item to appeal to customers looking for practicality and convenience.
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