Turns out that even some of the most luxurious booze can also have a street art element as is the case with the Kaws x Hennessy Bottle.
The New York-based artist/designer has teamed up with the popular cognac company to bring fans and booze connoisseurs the Kaws x Hennessy Bottle. The label's been given a very colorful, rainbow-like treatment with eye-popping bold, vibrant colors. If you look at the top, you'll see elements of Kaws' infamous character with the 'X X' eyes. As high-class as Hennessy is, this collaboration actually makes the cognac look friendlier and affordable.
The Kaws x Hennessy Bottle is an extremely limited edition design. These will only be available in select locations starting next week. Keep an eye out for this because fans of Kaws will definitely be lining up for this one.
What Makes This Trend Stand Out
- Street Art Booze Packaging
- There is a disruptive innovation opportunity to combine street art into the packaging of high-end alcoholic beverages.
- Collaborative Artistic Designs
- There is an opportunity to collaborate with artists and designers to create limited edition, collectible packaging for luxury goods.
- Creative Upscaling
- There is an opportunity to creatively upscale products by adding unique design elements to appeal to a wider, younger and more design-savvy audience.
Sectors Adopting This
- Alcoholic Beverages
- There is a disruptive opportunity for alcoholic beverage companies to create unique and collectible packaging through collaborations with artists and designers.
- Luxury Goods
- There is an opportunity for luxury goods companies to redefine their brand appeal and reach a wider audience by creatively upscaling their products with unique design elements.
- Art and Design
- There is a potential for artists and designers to collaborate with brands to create limited edition, collectible packaging and products while expanding their reach to a wider market.
