Mescal manufacturer San Cosme turned to the design firm Savvy Studio to help create a new label for the traditional libation. San Cosme has made a name for itself by brewing the traditional Mexican drink in Mexico and exporting it to European countries. The beverage is imported to Germany and then distributed across Europe.
The legendary drink Mescal is well represented in Mexican folklore; to illustrate the deep connection this beverage has with its place of origin, Savvy Studio chose classic Mexican aesthetics and typography to create the iconic label. Conjuring images of saloons in the wild west, this branding promises this sweet tonic will pack a mean punch.
Simplistic yet direct, the San Cosme label connects the Mezcal with its place of origin.