The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
Summer Luu — April 9, 2011 — Eco
References: behance.net & thedieline
I love the new packaging for the Mug Pub by Ivan Maximov. As a beer drinker myself, I appreciate every aspect of the new design, elements and concept.
Mug Pub is a chain of football bars in Moscow. Maximov, a design student from Russia, redesigned the branding and came up with a new concept for take-away beer. The pub's beer is filled into sturdy paper cups, complete with lids, and put into a cardboard carrier. A sticker is placed on top of the beer's lid to identify the brew and the date it was filled. The paper booze mugs make this a green idea to help out the environment by using recyclable paper cups.
The Mug Pub by Ivan Maximov is a clever cardboard design for the bar's beer branding.
Mug Pub is a chain of football bars in Moscow. Maximov, a design student from Russia, redesigned the branding and came up with a new concept for take-away beer. The pub's beer is filled into sturdy paper cups, complete with lids, and put into a cardboard carrier. A sticker is placed on top of the beer's lid to identify the brew and the date it was filled. The paper booze mugs make this a green idea to help out the environment by using recyclable paper cups.
The Mug Pub by Ivan Maximov is a clever cardboard design for the bar's beer branding.
Trend Themes
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Sustainable Packaging — The Mug Pub's use of recyclable paper cups presents an opportunity for disruptive innovation in sustainable packaging.
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Take-away Beer Market — The concept of selling take-away beer in paper cups with branded packaging creates an opportunity for disruption in the take-away beer market.
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Eco-friendly Branding — The Mug Pub's eco-friendly branding concept showcases the potential for disruptive innovation in eco-conscious branding strategies.
Industry Implications
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Food and Beverage — The sustainable packaging trend observed in The Mug Pub can impact the food and beverage industry by encouraging more eco-friendly practices in packaging.
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Hospitality — The take-away beer market trend showcased by The Mug Pub introduces opportunities for innovation and disruption within the hospitality industry.
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Design and Branding — The eco-friendly branding concept of The Mug Pub highlights potential disruptive innovation opportunities within the design and branding industry to cater to an eco-conscious consumer base.
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