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Blunt Booze Sleeves

ESPO Beer Cozies Show Honest Messages About Drinking

— August 21, 2011 — Lifestyle
Some people like to dress up their beer cans with a sleeve, so why not do it with an attitude in the style of the hilarious ESPO Beer Cozies?

Artist Steve 'ESPO' Powers and The World's Best Ever have teamed up to bring alcohol chuggers a nice -- well, honest -- accessory for their six-packs. The ESPO Beer Cozies is a sleeve that slips comfortably into a can just in case some prefer to keep their hands from freezing over. Each of the items features hilarious phrases such as "Please Drink Like a Fish Responsibly" that reflects the alcoholic personality in you when a party is going on. This will certainly garner some attention among guests next time there's a huge barbecue going on.
Trend Themes
1. Honest Beverage Accessories - Create a line of clever and honest beverage accessories that reflect the personality of the drinker.
2. Humorous Alcohol-related Merchandise - Design and market humorous merchandise related to alcohol consumption.
3. Personalized Drinkware - Offer customized drinkware with witty and irreverent messages that match the customer's personality.
Industry Implications
1. Beverage Industry - The beverage industry can partner with artists and designers to create unique and entertaining merchandise that connects with consumers.
2. Retail Industry - Retailers can sell humor-based merchandise with messages that resonate with consumers looking for something different.
3. Hospitality Industry - The hospitality industry can incorporate personalized drinkware into their inventory to add a touch of humor and character to their service.
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