The Movia Bus Ad Lets You Know When It's Time to Go
Jordan Sowunmi — September 9, 2011 — Marketing
References: byturen & ifitshipitshere.blogspot
A brand new Movia bus ad takes aim at the controversial but time-honored tradition of partying in public while extremely intoxicated.
Movia is a Danish nighttime bus company, and their latest ad campaign seeks to illuminate what drunken nightclub goers look like when they stay at a venue longer than they should.
The set-up of the Movia bus ad is interactive and unique. Users are shown an image of a male and female in the bathroom, the male urinating and the woman checking out her outfit in the mirror. If you scroll your mouse over each image, the Movia bus ad shows you what they really look like in the bathroom. The Movia bus ad shows the man missing his target in the bathroom, and the woman having a "wardrobe malfunction" unbeknownst to her.
The ad was designed by Danish advertising agency, Bocca, and is available to the public now.
Movia is a Danish nighttime bus company, and their latest ad campaign seeks to illuminate what drunken nightclub goers look like when they stay at a venue longer than they should.
The set-up of the Movia bus ad is interactive and unique. Users are shown an image of a male and female in the bathroom, the male urinating and the woman checking out her outfit in the mirror. If you scroll your mouse over each image, the Movia bus ad shows you what they really look like in the bathroom. The Movia bus ad shows the man missing his target in the bathroom, and the woman having a "wardrobe malfunction" unbeknownst to her.
The ad was designed by Danish advertising agency, Bocca, and is available to the public now.
Trend Themes
1. Interactive Advertising - The use of interactive elements in advertisements can enhance viewer engagement and deliver a more impactful message.
2. Drunken Behavior Awareness - Ads that highlight the potentially embarrassing or dangerous consequences of excessive alcohol consumption can promote responsible drinking habits.
3. Real-time Visual Effects - Using digital technology to demonstrate real-time visual transformations in advertisements can captivate audiences and leave a lasting impression.
Industry Implications
1. Transportation - Transport companies can leverage interactive and attention-grabbing advertisements to increase brand awareness and attract more customers.
2. Alcohol and Nightlife - The alcohol and nightlife industry can embrace awareness campaigns that promote responsible drinking and discourage excessive consumption.
3. Advertising and Marketing - Innovative agencies can explore the use of real-time visual effects in ads to create unique, memorable experiences for their clients' target audiences.
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