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The Movia Bus Ad Lets You Know When It's Time to Go

A brand new Movia bus ad takes aim at the controversial but time-honored tradition of partying in public while extremely intoxicated.

Movia is a Danish nighttime bus company, and their latest ad campaign seeks to illuminate what drunken nightclub goers look like when they stay at a venue longer than they should.

The set-up of the Movia bus ad is interactive and unique. Users are shown an image of a male and female in the bathroom, the male urinating and the woman checking out her outfit in the mirror. If you scroll your mouse over each image, the Movia bus ad shows you what they really look like in the bathroom. The Movia bus ad shows the man missing his target in the bathroom, and the woman having a "wardrobe malfunction" unbeknownst to her.

The ad was designed by Danish advertising agency, Bocca, and is available to the public now.