The Kraken Black Spiced Rum Hits Stores With Three-Dimensional Labels
Peter Vallas — January 22, 2011 — Lifestyle
References: krakenrumstore & thedieline
You'd better start bringing your 3D glasses to liquor stores now, as some items are going to be more appealing. Kraken Black Spiced Rum is taking liquor branding to a modernized level.
The new packaging design for Kraken Black Spiced Rum will definitely make the brand stand out in the shelves. The new labels feature a three-dimensional version of the octopus-adorned Kraken logo. This 3D label is the first for an alcoholic brand, and only time will tell if it will be a hit when it releases.
The new packaging design for Kraken Black Spiced Rum will definitely make the brand stand out in the shelves. The new labels feature a three-dimensional version of the octopus-adorned Kraken logo. This 3D label is the first for an alcoholic brand, and only time will tell if it will be a hit when it releases.
Trend Themes
1. 3D Booze Packaging - The trend of using 3D packaging designs for alcoholic beverages provides an opportunity for brands to enhance their visual appeal and differentiate themselves in stores.
2. Modernized Liquor Branding - The trend of modernizing liquor branding through innovative packaging designs allows brands to create a distinct identity and captivate consumers' attention.
3. Augmented Reality Labels - The trend of incorporating augmented reality into liquor labels opens up possibilities for interactive and immersive brand experiences that engage consumers on a whole new level.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage the trend of 3D packaging to create unique and attention-grabbing product designs.
2. Packaging and Labeling - The packaging and labeling industry has an opportunity to innovate by offering advanced printing and production techniques for creating 3D labels and designs.
3. Advertising and Marketing - The advertising and marketing industry can explore the potential of augmented reality labels to develop interactive campaigns and immersive brand experiences for liquor brands.
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