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The Kraken Black Spiced Rum Hits Stores With Three-Dimensional Labels

 - Jan 22, 2011
References: krakenrumstore & thedieline
You'd better start bringing your 3D glasses to liquor stores now, as some items are going to be more appealing. Kraken Black Spiced Rum is taking liquor branding to a modernized level.

The new packaging design for Kraken Black Spiced Rum will definitely make the brand stand out in the shelves. The new labels feature a three-dimensional version of the octopus-adorned Kraken logo. This 3D label is the first for an alcoholic brand, and only time will tell if it will be a hit when it releases.