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Unfiltered Parenthood

Parents turn to vlogs and social platforms for helpful everyday tips

Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media.
Workshop Question — How can your brand become a greater resource for your consumers to turn to for information and community?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 69 Examples:
182,099 Total Clicks
Date Range:
Jun 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Millennial Mom Blogs
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
The popular online publication ‘Bustle’ recently launched a new side project called ‘Romper’ that is tailored to the interests of the millennial mom. Buster initially built... MORE
Emotional Mom Blogs
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... MORE
Real Food Blogs
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... MORE
play_circle_filled LGBT Motherhood Vlogs
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Mommy Squared is an LGBT parenting blog and YouTube channel founded by partners Melanie and Vanessa. Mothers of son and daughter Jax and Ero, the couple discusses ‘Marriage after kids’... MORE
Paternal Lifestyle Guides
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
‘Fatherly’ is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be... MORE
play_circle_filled Millennial Parenting Shows
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... MORE
Comedic Motherhood Podcasts
Comedic Motherhood Podcasts
The 'One Bad Mother' Podcast Puts a Hilarious Spin on Parenting
One Bad Mother is a podcast, hosted by Theresa Thorn and Biz Ellis, that puts a different spin on parenting. Most parenting media—whether podcasts, radio shows, TV shows or blogs—tend to... MORE
play_circle_filled Family Travel Tutorials
Family Travel Tutorials
This Video Provides Parents with Tips on Traveling Abroad with Kids
Popular vlogger and parenting influencer Natasha Bailie recently created a video that provides parents with useful tips on traveling abroad with kids. These days, travel is far more accessible for... MORE
play_circle_filled Funny Branded Parenting Videos
Funny Branded Parenting Videos
WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
WhatsUpMoms, the popular parenting channel on YouTube, teamed up with Resolve to release an ad for the company’s carpet cleaner and stain remover. Called ‘THE IN-LAWS ARE COMING!!!,’... MORE

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Blink Fitness Highlights Its Many Different Members in These Fun Ads
Hidden Emotional Abuse Ads
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
play_circle_filled Equality-Promoting Car Ads
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This Audi Car Ad Targets Girls Who Want to Play with "Toys for Boys"
Comedic Mother's Day Ads
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
play_circle_filled Cult Comedy-Referencing Ads
Cult Comedy-Referencing Ads
Burger King's 'Cheesy Tots' Ad References Napoleon Dynamite
play_circle_filled Suggestive Christmas Commercials
Suggestive Christmas Commercials
This PornHub Ad Promotes Its Adult Services to Lonely People
play_circle_filled Hot Sauce-Themed Restaurant Ads
Hot Sauce-Themed Restaurant Ads
The Fast Food Chain Wendy's is Hopping on the Sriracha Craze
play_circle_filled Heartwarming Language-Learning Ads
Heartwarming Language-Learning Ads
Allegro's 'English for Beginners' Ad Features a Christmas Gift
Millennial-Targeted Decor Magazines
Millennial-Targeted Decor Magazines
Metropolitan Home Magazine Has Been Reinvented for Millennials
Millennial-Targeted Baby Brands
Millennial-Targeted Baby Brands
The Latin Baby is a Baby Food Brand for Millennial Parents
play_circle_filled Lunchbox Snack Tutorials
Lunchbox Snack Tutorials
Liza Prideaux Provides Parents with Back-to-School Meal Ideas
play_circle_filled Mom-Hosted Home Decor Vlogs
Mom-Hosted Home Decor Vlogs
A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents
play_circle_filled Maternal Gamer Vlogs
Maternal Gamer Vlogs
This Vlogging Site Carried Out a Study About Pokemon-Induced Labor
Productive Parenting Apps
Productive Parenting Apps
The Finny App Ensures That Children Continue Learning While Playing
play_circle_filled Phone-Lensed Mother's Day Ads
Phone-Lensed Mother's Day Ads
Apple's Compelling Mother's Day Campaign is Shot on iPhones
Social Media Insurance Campaigns
Social Media Insurance Campaigns
'Progressive' Used Instagram to Market to Young Adults
Coffee Shop Diaper Kits
Coffee Shop Diaper Kits
Starbucks UK is Making Its Stores More Accessible to Moms with Young Kids
play_circle_filled Parenting Hack Holiday Campaigns
Parenting Hack Holiday Campaigns
This Hershey's Ad Gives Parents Creative DIY Ideas
Kid Smartphone Alternatives
Kid Smartphone Alternatives
This Tracker Phone Was Designed to be a Simple Communication Device
Kid-Friendly City Guides
Kid-Friendly City Guides
ZigZag's City Guide for Kids Comes in a Fun and Educational Kit
Comprehensive Mothering Apps
Comprehensive Mothering Apps
The Sevenlogics Baby Nursing App Keeps Track of Schedules and More
Gas Relief Baby Products
Gas Relief Baby Products
The 'Windi' Provides Colic and Gas Relief for Infants
Familial Travel Booking Platforms
Familial Travel Booking Platforms
Vacatia Lets Users Book Resort Residences Across the US
Commemorative Travel Cards
Commemorative Travel Cards
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Family Bike Tours
Family Bike Tours
This Company Offers Exciting Vacation Packages for Active Families
Sci-Fi Cruise Experiences
Sci-Fi Cruise Experiences
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Familial Adventure Travel Agencies
Familial Adventure Travel Agencies
Green Frog Adventures is Perfect Planning for Active Families
play_circle_filled Family-Driven Travel Ads
Family-Driven Travel Ads
This Expedia Ad Targets Busy Parents and Their Travel Points
Family-Friendly Ski Resorts
Family-Friendly Ski Resorts
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Family-Friendly Flight Experiences
Family-Friendly Flight Experiences
Emirates Airlines Caters Its Service to Travelers with Children
Connected Baby Monitors
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The Philips Avent Video Baby Monitor Camera Offers Enhanced Functions
Infant Health-Analyzing Apps
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The 'PoopMD' Baby App is Designed to Take Guesswork Out of Care
Entrepreneurial Parent Programs
Entrepreneurial Parent Programs
First Years' 'Parentpreneur Grant' Fuses Parenting and Business
Hispanic Video Channels
Hispanic Video Channels
This Youtube Channel Offers Culturally Relevant Content in Spanish
Problematic Parenting Photos
Problematic Parenting Photos
The 'Average Parent Problems' Instagram Celebrates Parenting Fails
Interactive Parenting Radio Shows
Interactive Parenting Radio Shows
Abracadabra Parenting Radio is All About Happy Parenting
Hyper-Protective Parenting Shows
Hyper-Protective Parenting Shows
'World's Worst Mom' Features Extreme Helicopter Parenting
Disability Parenting Magazines
Disability Parenting Magazines
The BLOOM Magazine and Blog Supports Parents of Disabled Children
Parenting Baby Wipes
Parenting Baby Wipes
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Blogger-Hosted Teen Programs
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
Maternal Disney Princesses
Maternal Disney Princesses
This Artist Reimagined Disney Princesses as Moms in Realistic Scenarios
Ethereal Breastfeeding Portraits
Ethereal Breastfeeding Portraits
Ivette Ivens Turns a Taboo Motherhood Issue on Its Head
Stress-Relieving Movement Guides
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
Experiential Canadian Eurotrips
Experiential Canadian Eurotrips
Traveling to Europe is More Accessible than Ever
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Modern Dads Podcasts
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City Dads Group Creates an Enlightening Space for Parental Discussions
Fatherhood Assisting Apps
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The Baby Connect App Makes It Easier For Dads to Raise Their Children
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These Baked Goods Contain Ingredients That Help Breastfeeding Mothers
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These Oatmeal Baked Goods from How Sweet It Is are Tasty Anytime
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Healthy Carrot Purees
Healthy Carrot Purees
This DIY Baby Food Recipe is Ready in Just 20 Minutes
play_circle_filled Comical Parenting Ads
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Similac's Commercial Reveals the Realities of Competitive Parenting
play_circle_filled Realistic Parenting Books
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Sh*tty Mom is the Ultimate Guide for Pragmatic Parents
Organic Kiddie Snacks
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Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
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Handmade Meditation Cards
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Matchable Motherly Parenting Networks
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