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Unfiltered Parenthood

Parents turn to vlogs and social platforms for helpful everyday tips

Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
122,979 Total Clicks
Jun 15 - Sep 16
Mild
LifestyleLifeLife-StagesSocial Media
Featured Examples
Millennial Mom Blogs - 'Romper' is a Web Site That Provides Currated Content for Millennial Moms
SCORE 5.7
Warm 995 Clicks Pub: Sep 12, 16
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
The popular online publication ‘Bustle’ recently launched a new side project called ‘Romper’ that is tailored to the interests of the millennial mom. Buster initially built... [More]
Emotional Mom Blogs - Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
SCORE 3.9
Mild 1,281 Clicks Pub: Jun 30, 15
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... [More]
Real Food Blogs - Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
SCORE 3.8
Mild 554 Clicks Pub: Jun 30, 15
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... [More]
LGBT Motherhood Vlogs - Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
SCORE 4.3
Average 210 Clicks Pub: Aug 5, 16
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Mommy Squared is an LGBT parenting blog and YouTube channel founded by partners Melanie and Vanessa. Mothers of son and daughter Jax and Ero, the couple discusses ‘Marriage after kids’... [More]
Paternal Lifestyle Guides - 'Fatherly' is a New Parenting Website Designed for Modern Fathers
SCORE 3.9
Mild 671 Clicks Pub: Jun 16, 15
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
‘Fatherly’ is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be... [More]
Millennial Parenting Shows - 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
SCORE 3.2
Mild 232 Clicks Pub: Jul 12, 16
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... [More]
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