Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media.
Workshop Question - How can your brand become a greater resource for your consumers to turn to for information and community?
Trend Themes
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Unfiltered Parenting — Millennial parents are seeking a more realistic and authentic go-to guide and turning to media platforms and online tutorials as a source for parenting tips.
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Comedic Parenting Media — A new landscape of parenting media that embraces the comedic side of parenting is gaining popularity and resonating with young mothers.
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Social Platform Parenting — Parents are using social media platforms to build communities, share experiences and offer tips for parenting.
Industry Implications
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Parenting Media — New parenting media is being created that is specifically designed for millennial parents and is offering a different approach to advice, community building and content curation.
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Food and Lifestyle — There is a growing interest in health and wellness that has resulted in bloggers and creators offering tips and advice for healthy lifestyle habits.
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Marketing and Advertising — Creating branded content that doesn't disrupt the audience experience by incorporating humor and relatable experiences represents a novel disruptive marketing opportunity.
9 Featured, 69 Examples:
230,177 Total Clicks
Date Range:
Jun 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:
